A Guide To The Best Twitter Analytics Tools

It’s an established fact that Twitter is demanding. The sheer amount of tweets can make brands step back from regular posting. Whereas a well-thought-out Twitter strategy can bring you under the limelight. But for that, you need to inspect analytics and trace out what’s working for your business and what’s not. Most marketers rely on a Twitter tool for devising this foolproof plan.

1. SocialPilot: Is one of the best Twitter analytics tools that powers up your Twitter marketing. It categorises tweets in meaningful segments such as most popular tweets, most favourite tweets, most retweeted tweets, etc. SocialPilot helps you increase engagement on your profile with its thorough analysis on the Twitter activity dashboard. The best part about using SocialPilot as your Twitter analytics tool is that you can easily ‘reshare’ your most performing tweets right from the tool itself. You can also generate Twitter analytics reports and share them with your clients and team members. This Twitter tool is uncomplicated to use and provides more than just Twitter analytics features. SocialPilot helps you solve major areas of social media marketing such as.

2. Keyhole: Is a hashtag tracker tool for Twitter, Instagram, and Facebook. Keyhole offers automated social media analytics with real-time and historical social media data. This Twitter analytics tool’s dashboard shows real-time analytics of the number of people using a set of hashtags, along with the total number of retweets, likes, and impressions. Keyhole is easy to set up and extremely user-friendly. This Twitter content analysis tool offers account tracking, campaign tracking, influencer management, sentiment analysis, and more. It is the best free Twitter analytics tool that can analyse your audience regarding their identification and location. It also allows you to compare your profile with your competitors to gain valuable insights for better strategy building.

3. Hootsuite: Hootsuite is one of our personal favorites as far as Twitter management and reporting is concerned. It’s a freemium tool, meaning that you can use the free plan if you have fewer than five social profiles to manage. It enables teams to collaboratively execute campaigns across multiple social channels from one secure, web-based dashboard. With a Hootsuite account, you can launch marketing campaigns, schedule posts in advance, identify and grow audiences on Twitter, create custom Twitter reports, track hashtags, mentions, Twitter lists and much more.

4. Buffer: Buffer is mostly known as a tweet and social post scheduler. It’s great for that, but you can also use it to analyse your Twitter performance too. It can be particularly useful for working out the times to tweet to get the best engagement. There’s a couple of areas to look at in Buffer. The first is just at your posts where you can list them by the most clicks or the highest levels of engagement. This an excellent way to quickly see what kind of Twitter posts work best for you. There’s also an analytics area where you can see data on clicks, followers, impressions, and similar metrics. It’s not the most in-depth, but it’s still incredibly handy. You can export data too.