A Guide to Acquiring Customers With Social Proof[Part 3] — How to Get Social Proof

In the last two posts, I have shared what social proof is about and why it’s important to your marketing strategy. Find the previous posts in this series below.

This is the last article in the series. Since we have discussed how companies use social proof and what elements of social proof exist, in this article, we’ll be talking about how to acquire social proof for new products.

1. Talk to your existing customers

Engaging your customers about your product is one way to get social proof via reviews or ratings. Encourage your customers to share comments about your product on social media, rate your business on Google Maps or Yelp, rate your app on the App Store or engage in your referral campaign. It’s very important that you ensure you’re delivering an excellent product. consumers do not hesitate to call out bad products or share their terrible experiences with the people in their network.

You can also take this a step further by recording a video of your customers using your product.

This video of this Reach user does that beautifully. Reach is an app that helps its users track expenses so they can save money.

2. Acquire Necessary Licences and Certification

If your product is in the health, financial and security sector(or any other sector heavily regulated by the government), you need to prove to prospective customers that you’re government-approved, agency or association approved and trustworthy to use. To do this, you need to acquire the necessary licences to prove to customers that you can be trusted.

3. Engage Niche Influencers

Carry out research to find popular experts in your product’s field and seek their reviews on your product. These experts are great for feedback and also typically a signal to consumers who are looking to purchase your product. Please do not do this if you have a bad product.

4. Net Promoter Score

The Net Promoter Score(NPS) is a simple way to measure your customer’s satisfaction with your product and how likely they are to recommend it to a friend or colleague. You can read more about NPS here.

What to do after social proof?

Social proof is a means to an end — acquiring new customers. The presence of social proof is not a reason to stop improving your product or stop marketing campaigns. From the examples above, we can see social proof being pushed beyond landing pages and advertising campaigns. Social proof should be integrated into your campaign strategy by telling prospective customers what others are saying about your product and convincing them to use it.

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