Guesty’s Travel Hotspots: 8 Destinations for 2025

Taking a cue from Airbnb’s 2025 travel list, we’ve combined Guesty’s internal data with market insights to uncover 8 destinations poised to make a big impact this year.?

These picks spotlight destinations that offer property managers valuable opportunities to tap into growing demand, attract new audiences, and stay ahead in a competitive market. Here’s why these locations should be on your radar in 2025.

1. Poland ????

Poland is gaining traction as a must-visit destination, with Guesty booking data showing a surge in interest and eTravel reporting a 4% increase in international tourists from January to August 2024. This vibrant country offers a mix of historical charm in Kraków, modern energy in Warsaw, and natural beauty in the Tatra Mountains, making it a versatile choice for travelers.

Why It Made Our List: As well as positive indicators in our data, Poland taps into trends that we believe will be at the forefront of travelers’ minds in 2025. With culturally rich destinations at a more affordable price point than other established European hotspots, Poland is perfectly positioned for the value-conscious traveler seeking authentic experiences.

2. Lithuania ????

Vilnius, named the European Green Capital 2025, is setting the standard for eco-conscious travel. Lithuania’s extensive biking paths, walkable streets, and lush green spaces make it a standout destination for environmentally minded visitors. The new Baltic rail network further enhances accessibility to the region, connecting travelers to highlights such as the Hill of Crosses and the Curonian Spit National Park.

Why It Made Our List: As well as strong sustainability credentials, Lithuania taps into the growing demand for eco-friendly travel experiences. Travelers are prioritizing destinations that integrate green initiatives into both infrastructure and culture. Lithuania’s combination of rich heritage and forward-thinking sustainability makes it a destination poised for growth in 2025.

3. Taiwan ????

Taiwan is emerging as a standout destination in the Asia-Pacific region, offering a dynamic mix of vibrant cities like Taipei, stunning natural landscapes such as Hualien, and a rich cultural heritage.? The government’s recent tourism incentives, including subsidies for group travel, have amplified Taiwan’s appeal, particularly for international visitors seeking unique experiences at a lower cost than some other destinations in the area.

Why It Made Our List: Taiwan taps into the broader surge in Asia-Pacific tourism, which is leading global travel growth after years of slower recovery. As highlighted by Skift, the region is now at the forefront of the rebound, driven by increasing accessibility and growing interest in cultural and natural experiences. Taiwan’s strategic initiatives and its ability to offer immersive, multi-dimensional travel make it a destination to watch in 2025.

4. South Africa ????

South Africa has long been a bucket-list destination, with iconic experiences like safaris in Kruger National Park and wine tasting in Stellenbosch drawing travelers year after year. But in 2025, South Africa is set to shine in new ways. Hosting the G20 Summit will bring the country into the global spotlight, and efforts to simplify visas and improve direct flights—particularly to attract Indian tourists—are making the destination more accessible than ever.

Why It Made Our List: South Africa isn’t just a perennial favorite—it’s a destination evolving to meet the needs of modern travelers. The push to welcome Indian tourists, as noted by Skift, is part of a broader strategy to tap into high-potential markets. With its diverse mix of luxury and adventure and renewed accessibility, 2025 is shaping up to be a standout year for South African tourism.

5. Branson, Missouri ????

Branson, nestled in the heart of the Ozark Mountains, continues to capture attention with its unique blend of live entertainment, outdoor recreation, and family-friendly attractions. Known as the “Live Music Show Capital of the World,” Branson reached a record 10.29 million visitors in 2023, surpassing the previous year by over 100,000. This performance demonstrates the destination’s resilience and growing appeal, particularly among younger visitors and families, who are visiting more frequently than ever.

Why It Made Our List: As Branson enters 2025, its proven ability to draw loyal, repeat visitors positions it as a standout regional destination with room for further growth. The city’s strong visitor numbers signal untapped potential for property managers to meet increasing demand, particularly in family-friendly accommodations and multi-generational travel. With a focus on regional markets and its appeal to younger travelers, Branson is set to thrive in 2025 as it builds on its momentum from previous years.

6. Portugal ????

Portugal continues to charm travelers with its coastal beauty, culinary excellence, and vibrant culture. Destinations like Lisbon and the Algarve remain timeless favorites, while the country achieved its busiest summer season on record in 2024, according to Reuters. Neighboring Spain and other European countries were key contributors to this record-breaking influx. Internally, we’ve also observed a significant increase in bookings, reflecting Portugal’s enduring appeal.

Why It Made Our List: Portugal’s ability to combine timeless charm with a forward-looking tourism strategy makes it a standout for 2025. With 13.1 million visitors in the first eight months of 2024—a 6.7% increase year-on-year—and tourism revenue projected to grow by 9% in 2025, the country is not just maintaining momentum but thriving. For property managers, Portugal offers consistent opportunities to attract repeat visitors while engaging new audiences drawn to its authenticity, culinary appeal, and scenic destinations.

7. Puerto Rico ????

Puerto Rico has experienced a significant resurgence in tourism, with our data indicating a notable increase in travel interest. The island's diverse offerings—pristine beaches, lush rainforests, and vibrant city life—continue to captivate visitors. According to Discover Puerto Rico, Puerto Rico's tourism industry had a record-breaking year in 2024, with year-over-year increases in passenger arrivals (+8%), lodging revenue (+8%), and lodging night demand (+7%). These statistics mark the fourth consecutive year of growth, and the island looks set to continue this into 2025.?

Why It Made Our List: Puerto Rico’s steady recovery and continued growth make it a standout destination for 2025. As the island builds on its momentum, its mix of cultural vibrancy and natural beauty offers compelling opportunities for property managers to meet the rising demand.?

8. Washington, D.C. ????

While Washington, D.C., is widely recognized as a hub for political events and conventions, its appeal extends far beyond Capitol Hill. The city’s vibrant neighborhoods, world-class museums, and rich cultural landmarks have solidified its reputation as a dynamic destination. In 2025, D.C. will host two major global events: the FIFA Club World Cup and WorldPride, further cementing its position as a must-visit city.

Why It Made Our List: With a mix of history, culture, and high-profile events on the horizon, Washington, D.C., is poised to make a major impact in 2025. These marquee events will draw a diverse audience of international and domestic travelers, creating significant opportunities for property managers to cater to both leisure and business guests seeking immersive, one-of-a-kind experiences in one of America’s most iconic cities.

As these destinations take the spotlight in 2025, property managers have the chance to stay ahead by tapping into new trends and traveler preferences. What’s your pick for the year’s top hotspot? Tell us in the comments!