Rate parity is one of the most important priorities within the hospitality industry. Uniform room rates across all available booking channels create a better experience for guests, even if it causes a disconnect from a hotel's pricing strategy. This is why it's so crucial to create a robust plan of action.
- Be In Parity:?Guests are loyal to their favorite hotels, not the booking channel. Because of this, it's essential for hoteliers to maintain parity throughout every booking platform. This helps steer guests toward your most profitable booking channel.
- Evaluate the Booking Process:?When was the last time you tested out your hotel's booking process? Take a moment to step into the shoes of your guests and find where the booking flow is seamless and where there might be bumps in the overall experience.
- Enrich the Guest Experience:?While rate parity is vital, that doesn't mean you can't add value in other ways. Late checkouts, welcome amenities, and upgraded Wi-Fi are all fantastic ways to improve the guest experience.
- Cultivate Loyalty:?Find ways to entice guests into returning to your hotel. Exclusive member rates, value-added amenities, and supplementary perks designed to recognize and reward loyalty are paramount. A great way to stay on your guest's mind after their visit is through direct communication. Whether through email, text, or social media, maintaining this direct link is the most effective way to promote your hotel.
With a carefully crafted parity strategy in place, your hotel can maximize its visibility across all booking channels while also promoting direct reservations.
