Guerrilla Marketing: Thinking outside the box

The other night, when I was travelling back home, a catchy billboard caught my attention. A plain black billboard with some captions – glowing in the darkness and a red car. It was literally a car that was about to jump off that billboard. That sight compelled me to read the caption on the billboard. By now, after visualizing this billboard, you must want to have a look of the same. So, here you go. This is the one I was talking about till now.?

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After having a look don’t you think, how cool is that! This kind of thing would definitely grasp anybody’s attention. Throughout my journey, I was wondering how easily this brand captured attention of so many. Moving forward, whenever I or anyone in my circle would like to buy a car, this name would strike me immediately. Being an academician, it runs in my system to dig deeper. What marketing is it? Curiosity drove me to this question and here are the answers that I managed to find.?

What is Guerilla Marketing???

In the 21st century, the major problems faced by today’s businesses and marketers is the shortening of attention span of your target audience. Also, there are more than 500 brands coming up on their feeds daily. Then how would you mark your presence and conquer that “SPECIAL” place in their minds. The answer to this is?Guerilla marketing.??

Now, what is so different about this type of marketing? The regular marketing practices like radio and television commercials, billboards and direct mail campaigns never tried anything out of the box. On the contrary, Guerilla marketing can also be better understood as?Attention marketing, as it grabs the customers’ attention instantly. This style of marketing is about going out of the regular path. In simple terms, it’s a marketing strategy that requires less investment but makes a huge impact.?

What are the benefits of Guerilla marketing??

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• Creative thinking: It gives you the opportunity to be creative and think out of the box.?
• You need not spend a fortune?for advertising your products with this type of marketing. Square Yards – a name in the field of real estate has gained overnight popularity by using some catchy phrases, and sometimes that’s all you need.??
• Creating a BUZZ – Whether a small upcoming home-grown business or a big company operating at a GRAND level, all of them want to be the Talk of the town. “Folks! think of something that could go viral,” these must be the words of all the top marketing officials of various companies. So, creating a so-called Buzz is attained through this type of marketing only.???