Guerrilla Marketing: The Idea, Advantages and Real-World Inspiration.

Guerrilla marketing, So many people might not have heard about this word before, but it's common and well known in the marketing industry. It refers to an advertising strategy that aims to generate the maximum exposure for a product or a service with the low-cost marketing techniques to generate maximum exposure for a product or a service.

The term "Guerrilla Marketing" was used for the first time in 1984 by the marketer Jay Conrad Levinson in his book entitled with the same term, through which he proposes unique ways of approaching and overcoming traditional forms of advertising. The goal of guerrilla marketing was to use unconventional tactics to advertise your products with a small budget.

Since the emergence of the internet, guerrilla marketing, guerrilla marketing has been gaining significant traction among marketers .

The Concept Behind Guerrilla Marketing:

Guerrilla marketing highly depends on creativity, and it is similar to Guerrilla warfare to a large extent, where strategies like raids, ambushes, and elements of surprise are heavily applied but from a marketing perspective.

In other words, the main idea behind such a strategy is taking consumers by surprise, which leaves a lasting impression that gets stuck in the consumers' minds for a long time, and creates a huge amount of hype on social media. Unlike conventional marketing and advertising forms, Guerrilla marketing aims to create a memorable and lasting impression on consumers.

And these days most companies tend to use guerrilla marketing tactics as it requires more creativity with little budget to spend...

Elements that Form a Successful Guerrilla Strategy:

To make a successful Guerrilla advertising strategy it should be:?

1. Intelligent: A successful guerrilla marketing advertisement should be intelligent so that it makes consumers think about the ads for a while.
2. Compelling: It should grab the consumers’ attention and make them appreciate the advertisement.
3. Memorable: It evokes an emotional response from consumers.
4. Interactive: whether with the surrounding area or with consumers.

Benefits:

There are too many benefits of following guerrilla marketing strategies, here are some…

1- Less –cost:

Guerrilla Campaigns don't typically require a high budget and are based mainly on simple unconventional methods to reach consumers. Thus, this strategy is a cost-effective way to build brand awareness. In such a marketing strategy, creativity is more important than budget.?

2- Long-lasting impression:

Guerrilla marketing campaigns are memorable and unconventional by nature and show the ability to leave a lasting impression on consumers. With a smart well-formed strategy, you can make buyers amazed, impressed, and longing to learn more about the product and/or service. This marketing strategy helps with brand recall.

3- opportunity to reach further:

In today's tech–driven society, with more and more people getting access to the internet, a long-lasting impression can reach consumers easily and spread around the world. Since the main pillar of this strategy is “creativity”, it can easily reach further millions of people.

Types of Guerrilla Marketing:

There are a few sub-categories that fall under guerrilla marketing:

• Outdoor Guerrilla Marketing.?Adds something to preexisting urban environments, like putting something removable onto a statue, or putting temporary artwork on sidewalks and streets. Like KitKat when they used outdoor space to set a creative bench for KitKat lovers.
• Indoor Guerrilla Marketing: It is?Similar to outdoor guerrilla marketing, but it takes place in indoor locations like train stations, shops, and university campus buildings. The front-line strategy is a good example for indoor Guerrilla Marketing.
• Event Guerrilla Marketing: by trying to leverage the audience of an in-progress event -- like a concert or a sporting game -- to promote a product or service in a visible way, usually without permission from the event sponsors.
• Experiential Guerilla Marketing: A mixture of all the above but done in a way that the audience can get involved and interact with the ad...IKEA has successfully applied this strategy when it hosted a sleepover in response to a Facebook group with over 100,000 members called ‘I wanna have a sleepover in IKEA’.

I know – without good planning, the whole idea of guerrilla marketing would be nonsense, if you need help in creating creative ads for your products. Contact me and let's have a brainstorming session together.