Guerrilla Marketing
Ana Barreto
??Director @ Cosmos Luxury Travel - Creating Unique & Authentic Travel Experiences | Fractional CMO | Business Strategy, Product Management & Digital Marketing Expert | Content Creator | Ex-Samsung
Guerrilla marketing is a concept designed to promote products or services in an unconventional way with little budget. It involves a lot of imagination in order to grasp the attention of the public in a more personal and memorable level. These activities are mostly done on the streets or other public places, such as shopping centers, parks or beaches to attract a bigger audience.
Here's my collection of the best guerrilla marketing ideas:
Coca-Cola vending machine
Pepsi portal
Pepsi bus stop
Windex bus stop
Nike bench
Kit Kat bench
Nivea sofa
Nikon paparazzi wall
Adidas green wall
IBM shelter
McDonalds crosswalk
Frontline floor
Colgate icecream
Game of Thrones dragon's skull on the beach
The Walking Dead blood store
CEO
8 年This concept works well. Also applies to sales teams in the field I call them guerrilla sales. Here in Peru use the concept of guerrillas of marketing and sale and achieve those objectives.