Guerilla Marketing!
Ndeye Labadens

Guerilla Marketing!


For those who’ve already finished their book and have started Marketing.

Do you have no budget, but you want to market your book?

Do you want to increase your level of influence and save time in the process?

How can you get influencers to share or retweet your book promo?

All this is possible. I was able to set my Thunderclap and book promo over the last six months with a minimum amount of money spent. 

I was researching a way that works for myself, and also I can replicate later on. Buying traffic could be a plus. But the organic traffic lasts longer and is more active than the paid one.

I was approached by marketers who wanted to "cross-promote" with me. The point was as long as I had this growth I would be attractive but what would happen if my growth decreased? I declined their offer telling them that I might be interested later.

I finally decided to create the Bestsellers’ group was created the group on Nov 25, 2016. I decided to create this group https://www.facebook.com/groups/bestsellersgiveaway/ would target 10,000 members or more. Today, I am at 1,228 members.

I had my Instagram set and ready as well, and I thought I would figure out how to use it later. I has reached more than 16,200 followers on Instagram. My Twitter is at nearly 13,000 active followers. I share the how to achieve this in my upcoming book launch @Howtocrushsocialmediainonly2minutesaday

One day I realized that without a Virtual Assistant (VA) it is hard to manage all this growth. I started to think about a free or easy way to manage all this. I found different free tools, but they were not as useful as I’d expected them. I decided to use this research and exploring as a material towards my next book @howtocrushsocialmedia.

Here is a few of the free tools I have used to increase my social following for free.

1. KRED 

Then, during the conversation with my growth coach, we started exchanging/ discussing tools that could help deal with all these pieces together in no time. The tools he suggested did not match what I needed, and I believed there was another way to do things. I kept digging until I found the KRED. I use KRED daily KRED. It is a time saving tool and it has a bonus of a supportive community. The more I grow my followership, the more I get access to more free features to help me promote within the community. These are the benefits you can take advantage, too (tell them more about how to join and use it). There are KRED money called eve that can be used to promote any book while free or paid.


I had to learn to use it effectively. I started with the assumption that I needed to measure the growth my social media presence was generating and to be able to put a figure out my daily growth. Once I was able to determine the number, I set strategies to implement and measure the impact of learning from it and changing. The Tool KRED is useful to get influencers promote your book and vice versa. There is no reciprocity needed. That mean anyone can promote your book without any obligation on your end to promote their’s. There is no budget needed unless you want to invest your money. I do not pay my promo.

Here is attached my Thunderclap campaign I posted inside of KRED I share my Dashboard.

I also automate my social media posts for Twitter, FB... for free from KRED. 

There is also an active, 2 million-strong community dedicated to helping each other. It is very interactive and fun.

    2. KLOUT

KlOUTt is useful for syndication, but it is more for fashion and nonbusiness related, not as effective as the KRED. The magazines use it before they decide who to interview. But it is not my favorite tool

++++ How to make the most of those tool KRED ++++

You get a free website for one year where you can syndicate all your social media

Get access to communities promo and also promote your own

Monitor your growth

Ask for help in various groups related to your book topic

The more you help, the more you connect with the community and the more the community will give back!

If you need any help or have questions, please join the FB group launch How to Crush Social Media in Only 2 Minutes a Day watch the FAQ videos if you still have a question or a comment , I will go live to answer all those new questions (where, e.g. in my FB group with link). .

++++ Take Away Lesson Learned ++++

The more I give, the more I get! I finally get to attract my tribe. Now on FB when I share someone's book I get the ripple effect as well. The number of groups I can post in every single time increases with the level of influence. I cannot tell how but I am exploring it... I was 686 on the KRED level when I first started to use it, and now I am at 769 seeing below. Create your account and check your level. Starting from X and work on to increase your influence. The higher you get the better for 

Thanks for your time! I hope this will help you. Set your account and join me to get more tips on how to use it here at https://www.facebook.com/groups/HOWTOCRUSHSOCIALMEDIA/

Written by Ndeye Labadens


Very helpful advice, thank you

Scott Allen

I help future retirees take full control of their retirement investments today

7 年

A lot of social media pundits/purists look down on Klout, but the fact is, it's still used by many people. Several social media management tools have Klout scores integrated, and it's often a way that social media agents at large companies see quickly how influential someone is or isn't. As far as content, it all depends on your profile -- what you post about. I don't see ANY fashion and not very much non-business stuff in my feed to share, because I don't post about that, that's not who my followers are, etc. The headlines in my Klout feed right now are: - How Do The Top Social Media Marketing Blogs Use Facebook - Digital Marketing News: Visual Content Trends, Facebook Ads Controversy & Bing Retargeting - 6 Social Marketing Macro Trends To Watch That's pretty on-point for me.

Deanie Humphrys-Dunne

editing at Deanie Humphrys-Dunne, award-winning children's author , professional book reviewer

7 年

It's a helpful article with good advice. Thanks for sharing.

Catherine Carrigan

Medical Intuitive Healer + Amazon No. 1 Bestselling Author + Host, The Natural Healing Show for UK Health Radio

7 年

Thanks for sharing your experience!

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