Guerilla Marketing 101 – What is it and Why is it Gaining Popularity?

Guerilla Marketing 101 – What is it and Why is it Gaining Popularity?


?You may have seen Guerilla Marketing in action and not even realized it. But what exactly is Guerilla Marketing and why is it becoming increasingly popular?

What is Guerilla Marketing?

Guerilla Marketing is a type of marketing that focuses on low-cost, unconventional means to promote products or services. This type of marketing uses non-traditional channels to get attention and can be done without a large budget. It is all about thinking outside the box and utilizing creative means to market products or services in an unconventional way. It’s about being noticed for your creativity rather than your budget. The goal of Guerilla Marketing is to generate buzz and create an impactful experience that will be remembered long after the initial encounter.?

One of the main reasons Guerilla Marketing is becoming increasingly popular is because traditional marketing methods are no longer as effective as they used to be. With the rise of social media, people are bombarded with ads everywhere they look. As a result, people have become desensitized to traditional advertising methods and are more likely to tune out ads altogether.?

Guerilla Marketing offers a fresh, new approach that can cut through the noise and actually reach people. It’s also a lot less expensive than traditional marketing methods, which is another reason why businesses are latching onto this trend.?

Here are some of the best examples of Guerilla Marketing Ads:

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Deadpool's Tinder Profile


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Frontline's Interactive Floor Ad
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Kit-Kat wrapper Bench
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IWC Big Pilot's Watch


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Adidas Pop-up shop in a shoebox


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Mr. Clean Crosswalk


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McDonald's Steaming Coffee Cup


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Funny Sandwich Board


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Bounty Big Spill


If you’re looking for a creative way to market your business on a budget, Guerilla Marketing might be the solution for you. This type of marketing focuses on generating buzz through unconventional means in order to make a lasting impact. With traditional marketing methods becoming less and less effective, Guerilla Marketing is quickly gaining popularity as an alternative way to reach consumers.

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