Gucci vs Kubrick (yes, really)

In the month that we swore in/at a new Prime Minister and Patagonia went admirably not-for-profit, we put on our woolly jumpers (see below) and cracked on with this, the latest SKIM7. As always: choice examples of marketing, advertising and design.

If you like this, the LinkedIn-light version of SKIM7, please do?sign up for the email version?(which is much much prettier). Enjoy the issue.

1) Second glance saloon - a campaign that’s caught our attention

Woolmark’s anti-synthetic fabric campaign packs a wool-wrapped punch. Created by agency 20something and directed by Studio Birthplace, ‘Wear Wool Not Fossil Fuel’ illustrates the polluting and toxic waste involved in manufacturing synthetic clothing - an Olympic pool’s worth of crude oil every 25 minutes, apparently. Hard hitting work. BTW, there's a quip in here somewhere about 'wolf in sheep's clothing' but we're too tired to work out how to crowbar it into this paragraph. Gah.

2) Three minute briefing - When branding misses the mark: 7 mistakes to avoid

Creating a brand identity that cuts through the noise and tells the story of your business takes dedication. That’s why we’ve put together seven things you shouldn't do when it comes to defining your brand.

Check them out here.

3)?The messaging makes it - winning words in action

Branston have showcased some lovely tone in their latest brand refresh. With Wonderhood Studios at the helm, the pickle peddler's new look features its classic palette of yellows, reds and greens – but it’s the copy that zings. With playful language such as “OG”, “smoooooooooooooooooooth” and the catchy strapline, “For a hit of home bring out the Branston” (NICE alliteration, BTW), the brand heightens its approachability and plays on its reputation as a British pantry staple. Sold.

4) Language Lab - top tips from the SIM7 studio, this month it's about perspective

Sometimes, all a message needs to break through is a slight shift in angle. Swap from first to third person, adjust the ‘hook’, change the narrative… Ask yourself: are you trying to inform, educate, entertain or be useful?

5) Doin’ it well - design we love

Symbol have launched a clever new identity. The furniture company partnered with High Tide to build a brand that embodies their passion for quality craftmanship and sustainability. With a mid-century inspired colour palette of earthy oranges, browns and greens – Symbol clearly communicates its simultaneously nostalgic and future-facing attitude. The rhythmic, animated logo evokes furniture assembly, which is frankly a neat trick. We’re big fans. More on their website.

6) The here and now - what we’re working on

It's been holiday season at the SIM7 studio with the team scattered all over the place, but the show goes on! We created a brand and marketing plan for a national mortgage company (can't wait to share the work later this year) and we're currently?creating new video concepts for our private equity client.

Meanwhile, we've refreshed and realigning our content plans for TMP The Mortgage People AND we’ve renamed and rebranded our micro-office client, which is now out in the world!

7) The Lounge - from our archive of CEO interviews

Meet the man who spends so much of his life travelling that he claims not to have a daily routine! He's the creator of the Generator hostel model (where experience is everything). Find out how CEO Fredrik Korallus is disrupting the hotel industry!

Oh, and... We’re kind of obsessed with Gucci’s ode to Stanley Kubrick. From The Shining to Eyes Wide Shut and from 2001 to Clockwork Orange. Take a peek.

The next issue of SKIM7 will be published later in October. Sign up for the?full bells-and-whistles version here. Ta!

SKIM7 is an occasional email produced by the SIM7 creative agency. We reserve the right to contradict ourselves and even make the occasional mistake. If we’ve not credited you for a piece of work, please do get in touch.