GTM + AI: Current Sales Tactics

This article explores insights from those industry leaders on effectively incorporating AI into your (GTM) processes while preserving the human element that drives meaningful customer relationships.

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• How AI enables personalization at scale in sales and marketing.
• Strategies for using AI to automate prospect research and outreach.
• The importance of integrating high-quality data into your AI-driven sales efforts.
• Why maintaining human interaction is crucial in an AI-powered sales environment.

Read Now → The Power of GTM AI in Modern Sales Strategies

Why B2B Campaigns Fail

Peel back the layers of any B2B campaign and you’ll find the root cause of its failure–connecting with the WRONG audience. It’s not about moving faster or “doing more with less.” Leaders who channel their teams’ efforts into a focused segment can thrive in a turbulent market.?

Join us to learn how concentrated sprints and tailored marketing test markets can lead to greater engagement and conversion rates.

• Accurately define, segment, and reach the right audience.
• Apply storytelling in campaign efforts.
• Create specific and relevant campaign templates for sales reps

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Innovating with B2B Influencers

Tenisha Griggs , Founder & CEO of 37X Digital Marketing Agency, had 2 major learnings from the economic uncertainties of 2023: the importance of pivoting business strategies and prioritizing existing customer bases amidst slower new acquisitions. Tenisha also shares her excitement about experimenting with B2B influencers to attract quality leads through educational content.

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Prospect Anonymity, Intent Data, and Social Selling

Johan Abadie , Chief Marketing Officer at Processmaker, knows the importance of self-service in B2B sales through free trials and demos. In 2024, he’s experimenting with social selling, refining intent data for better timing, and addressing the trend of prospects anonymizing until they’re ready to engage.

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Advocating Product Value through Founder-led Sales

Bethany Stachenfeld , Co-Founder & CEO of Sendspark, shapes her company’s revenue pipeline by championing their vision across various platforms, emphasizing the ‘why’ behind their brand. In the challenging landscape of 2023, Bethany learned the importance of demonstrating tangible value to customers, avoiding being seen as a “nice-to-have”, and leading Sendspark to focus on enhancing their product and messaging.

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See you next week,

The SalesIntel Team