GTG and Wellworks for You Sign a B2B Sales and Marketing Deal

The total reliance on other methods of promoting growth and sustainability in your business without putting partnerships into consideration is risky.

In line with the above, Genetics Technology (GTG), a global leader in genomics-(studying of DNA)-based tests in health, wellness and serious disease of their clients, has announced its partnership and marketing agreement with Wellworks For You (Wellworks).

This news article will explore the importance of effective collaborations with companies that share the same idea as yours and how effective it can be to your business growth. Keep reading.

Genetic Technology?

GTG is a diagnostic company that is based on health and wellness. They carry out their research and testing via geneType and Easy DNA brands.

GTG is a company that specializes in their clients having an improved health, not just within the company but also to the people around the world.?

The following are the services they render at GTG:

• Deliver actionable outcomes to physicians and individuals via a proprietary risk stratification platform.

• Lead the world in a risk prediction in oncology (studying of cancer), cardiovascular diseases etc.

• They continually develop risk assessment products.

Wellworks For You?

Founded in 2009, Wellworks is a company that specializes in making sure that there's an encouraging workplace for employers and employees through innovative solutions and personalized services.

They:

• Offer a comprehensive suite of wellness programs, to meet each organization’s needs.

• Empower businesses to create healthier, happier, and more productive work environments.

The B2B Collaborations Between GTG and Wellworks

It is important to note that the goal of your company aligns with that of the company you partner with. With this, the collaboration between GTG and Wellworks that was announced on the 6th of May, 2024 in Australia is one with lots of benefits for both companies.

Wellworks , as mentioned earlier, is known for promoting a healthy workplace for workers and GTG, reducing the risks associated with the health of workers.?

This collaboration according to the CEO of GTG will cover 750 employer groups and over 2 million personnel.

This collaboration with no doubts will do the following:

• Increase the number of self-insured employees.

• Increase the expansion rate of both the GTG and Wellworks as the sales of both companies has been estimated to increase from 2% to 5% after the third year of implementation.

The CEOS’ Take on the B2B Collaboration?

GTG’s CEO, Simon Morriss GAICD , said “We are incredibly excited about our partnership with Wellworks. Wellworks is leading the way in providing corporate wellness programs across their employer networks. GTG and Wellworks believe inclusion of the geneType Risk Assessment portfolio will provide a major point of differentiation for both companies, this a major step forward for GTG on our pathway to profitability”.

Wellworks CEO, Thomas Tegler , noted “Including the geneType Risk Assessment tests in our offering highlights our company’s commitment to well-being solutions that are not one-size-fits-all. Wellworks’ success has been built on custom-designed, data-supported programs. GeneType will be a strong addition to our portfolio and support our wellness strategy”.

Thank you for reading.

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