GSuite vs Everybody: The Unbundling & Vulnerability Of GSuite
Ross Simmonds
CEO @ Foundation & Distribution.ai | Putting “Marketing” Back Into Content Marketing | I love -> Content Distribution, Reddit, Growth & SaaS
Happy Thursday!?
In this week’s newsletter, we cover:?
Let’s get into it.
?? Get Your Copy of Create Once, Distribute Forever ??
Your fall reading list finally has its headliner — Ross’s new book, Create Once, Distribute Forever, is officially available. He’s been preaching the value of content distribution for years across social media, podcasts, and the speaking circuit.?
These days, how and where you distribute your work is more important than the work itself if you want to make an impact — amazing products and extraordinary ideas are no longer enough.?
Distribution is the missing piece in many SaaS marketing engines, even those at the enterprise level. That’s why Ross put this book together.
Create Once, Distribute Forever is about how to build a sustainable, long-term marketing strategy and ensure as many people see your content as possible. With real-world examples, helpful checklists, and a step-by-step playbook for crafting your own distribution plan, you don’t want to miss this!
Ready to radically transform your content distribution strategy? Order the book today.
B2B SAAS NEWS
GSuite vs Everybody: The Unbundling amp; Vulnerability Of GSuite
GSuite is under siege!
Competitors are targeting its core products—from email to spreadsheets—capitalizing on GSuite's lack of focus and Alphabet's shifting priorities.
In this article, we explore the rise of specialized solutions like Zoom, Airtable, and Notion, each chipping away at GSuite's market share by focusing on singular functionalities.
Here's a glimpse of what you'll uncover:
Read the full article for insights into GSuite's challenges and the evolving SaaS market.
?? High-Volume Keywords vs. Low-Volume Keywords: Ending the Debate ??
How do you choose between high-volume and low-volume keywords to optimize your marketing strategy? In his latest article, Ross discusses determining which is best for your business.
What's inside:
1. Keyword Volume & Competition: Learn how to weigh search volume against competition and cost per click (CPC) for effective visibility.
2. The Power of Search Intent: Ross explains why aligning keywords with user intent attracts more qualified leads, even with low-volume options.
3. Cost-Effective Selection: Find strategies for discovering high-volume keywords with low CPCs and how targeting niche keywords can reach specialized audiences.
4. Keyword Research Tools: Explore using SEMRush and Ahrefs to assess search volume, CPC, and difficulty, ensuring data-driven decisions.
5. Aligning with Business Goals: Understand how to match your keyword strategy to campaign objectives, from brand awareness to direct sales.
Remember: You're not choosing between high and low volume. You're choosing what converts for your specific goals.
Want more insights? Read the full article.
?? What’s the Latest in B2B SaaS This Week? ??
Semrush acquires Search Engine Land|Search Engine Land
领英推荐
?? Thriving in the Chaos: Smaller Budgets, Bigger Goals, and the AI Advantage
In this insightful webinar, Ross Simmonds and Ariana Shannon discuss how businesses can thrive despite shrinking budgets by cutting through distractions and leveraging smart strategies.
Ross critiques the "bread and circus" mentality, calling out social media hype that distracts from real issues like changing customer behavior and declining trust in platforms like Google.
He offers a practical framework—research, creation, distribution, and optimization—to help teams leverage AI and data to meet big goals. Ross stresses the importance of strategy guided by data, citing how even a Google post on LinkedIn struggled for engagement despite having 400,000 followers.
If you're ready to ditch distractions and focus on what truly moves the needle, this webinar is packed with insights you can't miss.
?? Watch now: Listen to the full webinar
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Break free from mediocrity. Create research-backed, SEO-optimized content that delivers real value.
?? This Week’s Brain Food ??
Necessity is the mother of invention. The rising inflation in recent years prompted me to start a vegetable garden. For someone who’d barely kept a houseplant alive, I had no idea what I was getting into. I envisioned a lush garden of tomatoes, peppers, and herbs, saving me money on groceries.
Reality hit hard. Some seedlings withered despite constant watering, while pests devoured others. I battled with weeds that seemed to grow faster than my vegetables. There were days when I wanted to give up, convinced I didn’t have a “green thumb.”
But then, I noticed something. The plants that thrived weren’t the ones I fussed over most. The neglected ones—the tomato plant left unwatered for a week—developed deeper roots and became more resilient.
This taught me a life lesson: resilience grows through challenges, not perfect conditions. Just like my garden, we build strength by facing, not avoiding, difficulties. Whether it’s work, personal goals, or my thriving garden, I see setbacks as the groundwork for growth. It’s not about avoiding struggle; it’s about growing through it.
??Twitter/X Thread of the Week
James Dyson spent 5 years on 5,127 prototypes to create the 1st bagless vacuum cleaner by Katelyn Bourgoin?
??? LinkedIn Post of the Week
My favorite use case for ChatGPT remains...Making famous authors write about B2B software. by Rosanna Campbell
???? Nice Finds You Should Binge
?? Job Postings Worth Checking Out
Looking for a new opportunity? Here’s a round-up of some exciting job openings in the B2B SaaS space.?
SEO-Focused Copywriter | Specialize in Web Copy & Social Copy | Helping Businesses Engage and Convert Existing and Prospective Customers.
4 周It’s a reminder that in a crowded market, focusing on core strengths can set a brand apart, Ross Simmonds.
Sales and Marketing at CBF Labels
1 个月By focusing on specific functionalities within G Suite, they can offer more tailored solutions and potentially capture market share
That webinar sounds amazing. Will check it out
That's a great point about how and where you distribute your work. Even the best content needs a solid distribution strategy to reach its full potential
The GSuite vs. Everybody article is a must-read for anyone in the SaaS space. Love seeing how the landscape is changing