Grynow Media x Fortis Influencer Marketing Campaign - Mom Creators for Fortis Campaign Success

To create a breakthrough marketing strategy in a constantly changing social media environment, Fortis collaborated with Grynow Influencer Marketing Agency to launch their Maetri clinic through influencer marketing with two essential mom influencers Prerna Wahi and Arpita Ahuja.?

Fortis Influencer Marketing Campaign Objective:?

1. The main aim of the campaign was to launch the Maetri clinic by Fortis Gurgaon, focusing on menopause care.
2. To ensure the successful launch of Fortis campaign with mom creators.
3. To engage and educate the public regarding Fortis’ health care services, primarily for the completeness of a family, particularly mothers, and children

This case study focuses on precise planning, cross-section execution and persuasive outcome or demonstrating how that simple message can be translated into a powerful movement using the right influencers.

The Strategy by Grynow For Fortis Influencer Marketing Campaign Execution

For the campaign two prominent mom creators were onboarded; Prerna Wahi and Arpita Ahuja whose work reflects the Fortis brand.?

The primary objective was to spread awareness about menopause, especially among mothers who often neglect their health. By choosing influencers who are experiencing menopause, the campaign effectively targeted the right audience and attracted more audience.?

One of the influencers, a working professional, visited the cardiologist at Maetri, while the other met with a Gynecologist. Both influencers were also present at the launch event. The audience included a diverse range of women, from homemakers to working professionals.?

Ultimately, the goal is to make mothers realize the importance of addressing menopause and the comprehensive services offered by the Maetri clinic.

The strategy here was to ensure the organization's produced content is real and tangible to the audience to ensure that the followers have confidence in the organisation.

Creators Selected:

Prerna Wahi: Prerna Kumar Subbaiyan currently has 95K followers and hence the content that is posted by her is close to real life. Their way of coming into the lives of many women and mothers, they cherish her candid ideas about motherhood and family.

Arpita Ahuja: The woman with 101K followers; her posts are rather interesting and meaningful, mainly concentrating on motherhood and healthy lifestyle. Her consumers depend on her inputs and appreciate her stand on issues to do with health and the family.

Campaign Execution: Crafting Engaging Narratives:

Most of the social media engagement was conducted on Instagram and on Facebook. Prerna and Arpita, two mom influencers, developed content in an informative nature which must promote Fortis services along with their review about it, with which the audience got familiar.

The content included a mix of reels, posts, and stories, each designed to provide a genuine glimpse into how Fortis plays a role in their daily lives. Prerna’s content often featured her children, adding a touch of everyday reality, while Arpita’s posts included detailed reviews and wellness tips that her followers could easily relate to and apply.

Fortis Influencer Marketing Campaign Results

The success of the campaign was largely due to the authentic connection both creators have with their audience. Prerna and Arpita shared heartfelt stories and personal testimonials about their experiences with Fortis, which not only highlighted the services but also built a narrative that their followers could trust and relate to.?

• Total Views: 92K
• Total Reach: Over 85K across platforms
• Engagement: High levels of likes, comments, and shares demonstrated strong audience engagement and interest.

The metrics not only highlight the reach but also the depth of engagement, indicating that the campaign resonated well with the audience. The high number of comments and shares particularly signifies that the content sparked meaningful conversations and further dissemination of Fortis’s message. The campaign also saw an increase in inquiries about Fortis’s services, indicating that the message successfully translated into potential customer interest.