#GROWTHXSPLENDID WEEK 2 REVIEW

Our jobs as marketers is to understand how the customer wants to buy and help them do so .

Bryan eisenberg

So, week 2 is upon us, it seemed as though week one was preamble because but the second week, the classes got more intense, real, interesting and practical. For week two, we were taught;

1. ????Social Media Marketing,
2. ?????Customer Buyer Persona,
3. ??????Digital Marketing Strategy
4. ??????Facebook ads

Here’s a summary of what I learnt so far.

SOCIAL MEDIA MARKETING by Adaugo Godsgift

Social media marketing is the process of analyzing social media audiences and developing a strategy that is tailored to them, creating and distributing content for social media profiles.

To start on the right foot, the following has to be done.

• ?Conduct a social media audit
• ?Decide on the right social media platform
• ?Analyze your target audience

Conducting a social media audit is more like a check list, it will give you a clearer picture of the effectiveness of your strategy, it will help you to know exactly where you are wasting your resources, it will also show you which social media channels are bringing you results, it will also demonstrate the impact of social media on your web result.

There are different ways to perform social media audit, they are;

• ????Listing company’s social media profiles home and broad (globally)
• ????Using social media analytics to review key performance metrics such as ‘number of impressions, most engaging content, publishing frequency, follower’s growth, top performing post, community sentiment (engagement), question response rate, average response time.
• ????Putting all the information into a neat social media audit template.
• ???Analyzing and interpreting the data, by identifying the area that needs improvement and working on them.
• Deciding on the right social media platform to use

After conducting the audit, it will help you know where your audience is and what they want. You will get to know the platforms that work and those that don’t work. If your results aren’t that great and your audience is somewhere else, you might want to consider shifting your resources to a different channel.

Analyzing your target audience is really important, here are some of the benefits;

1.????Building a stronger customer relationship

2.????Building a stronger content

3.????Boosting social media content

SM audience should be segmented into personas (profiling them) according to their shared characteristics, this will help build a more detailed picture of the audience. ?

There are different SM management tools, each of the tools are tailored according to its needfulness to the consumer. Some of the tools are;

1.????Sprout social

2.????Zoho

3.????Meet Edgar

4.????Loomy

5.????Buffer

6.????Social pilot

There are ways to choose this tool, such as

• SM network
• ?Number of SM profiles you can connect on each plan
• ?Number of allowed posting per month etc.
• ??Just find the one that suits your goal and go with it.

?

CONSUMER BUYER PERSONA by Dorcas Osikorobia

Personas are known as fictional characters based on research and they represent segment of what one markets. Personas helps to create product your personas are trying out, and help you to know the priories. Personas help you to understand the product and also those who need them: they equip one with tools needed to effectively market your product to specific audience in a way that they understand. It also helps to target their touch point and increase conversion.

It’s imperative to note that research is key in helping one gather what one needs for its buyer persona.

DIGITAL MARKETING STRATEGY by Adedamola Adewambe

A digital marketing strategy is having a plan and knowing how to utilize the different marketing channels so as to achieve your business goals and also being able to track improvement. The need for marketing strategy are as follows:

1. This helps one to think through on every aspect of the business. Developing a plan is a good way to get an in-depth knowledge of a business.

2. The information or data gathered will help one to make informed decision.

3. It will give you real data to act upon.

4. This helps you improve or know exactly what to improve on.

5. It also helps one to get better understanding on how to combine various marketing cha bels, so as to realize the full potential of a company

6. Increases ROI.

Every strategy is unique to a business. That is why people can be seeking the same product. But the strategy is different because the goals are different. This depends on the type and size of business, specific needs and goals of the business. When creating a marketing strategy. One needs to identify the goals of the company or what one plans to get at the end of the marketing plan. The marketing goals should align with the goals of the company.

However, there are ways to create a digital marketing strategy they are:

?Define your goals - this is one of the most important aspect, one needs to define and understand the goals of the business, one needs to know what he or she stands to accomplish. The goals must be smart, measurable: attainable; specific, timely and more importantly realistic.

?Identify target audience. One needs to know their target audience and know what they want. Developing a buyer persona will help, as this will help combine assumptions and hit real data from your analytics. The data collected will help you make informed decisions on how to amplify the goals and make a workable digital marketing strategy.

• ?Understand consumer needs- One needs to know exactly what the end users’ needs. This helps to tailor your content according to their needs
• ?Create a content arsenal- Creating different content to use makes it easier to carry on or implement one’s marketing strategy properly. It’s saves you stress and leaves you less confused.
• Explore channels- this could be paid adverting and SEO One needs to know the channels that is most suited o for its audience. Know what best fits them, understand what the end user needs and how they align with your goals, it is important when selecting your Channels.
• ?SEO - this is important in your strategy because it’s better to start early while you work with your paid advertising, it’s less expensive and it is the best way. SEO is very effective as you as your content remains relevant and go in sync with the problem you are trying to solve. To rank high in search engines, you have to make your content relevant and use specific keywords that are relevant to your content.

When you find out what works for you, you need to optimize it by automating them. This can be done by creating automated email …

FACEBOOK ADS BY Adaugo Godsgift

Facebook ads is a pay per click marketing channel, that is to say that you pay every time someone clicks on your ads. One is. Changed based on ad impressions, views and other metrics. Types of facebook ads

1. Image ads

2. Video ads

3. Carousel ads

4. E- commerce.

?Steps to Facebook marketing

1. Have a Facebook business manager account,
2. create your face book campaign objective It could be awareness, consideration or conversion.

• Awareness has to do with reach, user, user count, etc.
• Consideration-you want your audience to take an action, it could be engagement, app installs, video views. Lead generation, messages etc.
• Conversion - just as the name implies, you want this audience to convert to paid customers. Could be through catalogue sales, store traffic, subscribers. Sign up etc

3 Name your campaign.

4. For set your schedule and budgets five choose your audience.

5. choose your audience .

6. Select your ad placement.

7. At the final stage, you fill in your image or video display, depending on the format / type. Put in your headline and add your call to action.

In creating Facebook ads, there are 3 levels, they are.

Campaign level

Ad set level

Create Facebook ads

Tips for creating Facebook ads

1. Use high resolution images.

2. Content matters; let your content standout.

3. Keep your call to action highly visible and compelling to grab attention.

4. Avoid overly busy and cluttered graphics.

5. Include user generated content.

6. Make videos and images vertical so that they display properly with mobile device.

I will end the review with the quote

let your creative match your primary goal

Our jobs as marketers is to understand how the customer wants to buy and help them do so .

Bryan eisenberg

So far so good thank you Splendid Uchechukwu GrowthxSplendid and our mentors for this opportunity Iam looking forward to week 3. #growthxsplendid #splendiduchechukwu #digitalmarketing #