Growthlog 18: Direct nudges and side projects
Tomas Laurinavicius
Growth Marketing Experiments & Automation | Growth Manager at Rewardful
Hello! This is Tom from ???Growthlog.
I hope you didn't miss me too much.
Summer time and Olympics are keeping us all busy.
Here's a quick update on what's going on.
I flew to Porto for my brother's wedding and some family time.
It was fun.
Sightseeing, coffee, pastel de nata, playing basketball, and quadbiking.
I'm sad Lithuania's main basketball team didn't qualify for the Olympics, but I've been enjoying lots of games.
However, our 3x3 team won bronze, which is exciting! ??
Fingers crossed for the discus throw final with two Lithuanians participating.
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Target people looking to migrate
Jesse Hanley,?the founder of email marketing software?Bento, strongly?recommends?one UI element?that has generated significant revenue.
It's a direct nudge for people looking for alternatives to their current solution.
No surprise here, people like simple and clear communication.
Try it out.
Side project as a?marketing
It's cool to see when a side project as a marketing strategy works.
Before launching Wordware, the team behind launched Twitter personality tool.
领英推荐
Essentially, it's an AI agent that reads your tweets and prepares a surprisingly accurate and shareable report.
Here's mine.
Why does it work?
You go viral, get lots of traffic and present people your offering.
If you want to build similar AI apps, Wordware positions itself as?the tool to use.
Show, don't tell.
According to the founder Filip Kozera, they reached 3 million users?in 8 days!
But it seems like they will have to shut it down due to high costs of?going viral.
Good problems to have, I guess?
Whenever you’re ready, there are 5 ways I can help you:
Wishing you well,
Tomas Laurinavicius
Sent from my desk in sunny Alicante, Spain. ??
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