Growth Strategy: Rejection Goals

When running my first business, my fear of rejection cast a long shadow over my entrepreneurial journey, stifling my progress and innovation. I hesitated to pitch new ideas, seek investment, or even market my business aggressively, paralysed by the thought of hearing 'no' or facing criticism.

This fear kept me in a safe zone, away from risks but also far from growth. Opportunities slipped through my fingers because I was too afraid to reach out and grab them, and my business languished in a state of what could only be described as comfortable mediocrity.

It was a frustrating cycle, watching peers leap forward while I remained stagnant, not for lack of ideas or ambition, but because the fear of rejection held me back from pursuing the very actions that could propel my business to success. Today we will explore a strategy to overcome this.

Good for: Overcoming the fear of rejection

Best used by: You

I recently came across the concept of rejection goals, popularised by Noah Kagan, while listening to a podcast. His approach encourages individuals to actively seek out rejection in various aspects of their lives, such as job applications, sales pitches, or social interactions.

Kagan suggests challenging oneself to ask for a discount at a coffee shop as a practical exercise in overcoming the fear of rejection. This task, seemingly simple, serves as a valuable lesson in assertiveness and helps build resilience against the fear of hearing 'no'.

The core idea is to...

1. become desensitized to the fear of rejection
2. learn from each experience
3. turning potential setbacks into stepping stones for success

Imagine setting a goal to receive ten rejections in a month. You pitch your project ideas to potential investors, ask for promotions, or suggest new initiatives at work.

Initially, the rejections sting, but gradually, you begin to notice a shift. You're not only less fearful of hearing 'no,' but you're also learning what works, refining your approaches, and even stumbling upon unexpected opportunities.

Psychological studies have shown that the brain processes rejection in similar ways to physical pain. This means that the fear of rejection is not just about worrying over potential future outcomes but also about avoiding the very real emotional discomfort that comes with being rejected.

Pros:

• Builds Resilience: By facing rejection head-on, you develop a thicker skin and a more resilient mindset.
• Encourages Growth: Each rejection is an opportunity to learn, adapt, and improve.
• Expands Opportunities: The more you put yourself out there, the higher your chances of eventual success.

Cons:

• Emotional Challenge: Constantly facing rejection can be emotionally draining without a proper mindset and support.
• Misinterpretation: Without reflection, one might misinterpret the purpose of rejection goals, focusing on quantity over quality of attempts.

Where the fear of rejection comes from

People fear rejection for a variety of deep-seated reasons, many of which are rooted in fundamental aspects of human psychology and social dynamics. Understanding why we fear rejection is crucial for personal growth, as it can help us address these fears and move beyond them.

Historically, our survival often depended on being part of a group. Rejection from the group could have meant less access to resources, protection, and mating opportunities, putting an individual's survival at risk. Although modern society has evolved, our brains still hold onto this fear of being ostracised.

Also, from a young age, many of us are conditioned to seek approval and validation from others, whether it's from parents, teachers, or peers. This can create a pattern where our self-worth is overly dependent on external acceptance, making the prospect of rejection more daunting.

Reframing rejection

Reframing is one of my favourite strategies, so instead of viewing rejection as a personal failure, I tend to see it as valuable feedback. Ask yourself what you can learn from the experience. Perhaps there's a skill you can improve, a different approach you can take, or a new direction to explore.

Here are a few examples of how you can reframe rejection in various contexts:

• Job Applications: Instead of seeing a job rejection as a failure or a sign of incompetence, reframe it as redirection towards a role that better aligns with your skills, values, and career path. It can also be an indicator that you have the courage to put yourself out there and pursue new opportunities.
• Entrepreneurial Pitches: When investors turn down your pitch, rather than interpreting it as a rejection of your business idea, consider it as valuable feedback to refine your business model or pitch. It's a chance to identify gaps you hadn't seen and to come back stronger and more prepared.
• Social Situations: Being declined an invitation to join a group or activity can feel personal, but it can be reframed as an opportunity to explore interests with people who share your enthusiasm and values, or even to enjoy some valuable alone time to reflect and grow.
• Relationships: If a relationship doesn't work out, rather than viewing it as a rejection of your worth, see it as a chance to learn more about yourself and what you truly value in a partner. It's an opportunity for personal growth and to eventually find a more compatible match.

By reframing rejection in these ways, you can transform it from a source of pain into a catalyst for personal development and new opportunities. This shift in perspective not only lessens the sting of rejection but also empowers you to continue moving forward with optimism and resilience.

Actionable Steps and Tips

1. Set a Clear Rejection Goal: Start with a manageable number of rejections to aim for within a specific timeframe.
2. Choose Your Battles: Focus on areas where rejection can lead to growth or opportunity.
3. Reflect on Each Experience: After each rejection, take time to analyse what you've learned and how you can improve.
4. Celebrate the Effort, Not Just the Outcome: Acknowledge your courage in facing potential rejection.
5. Seek Support: Share your goals with friends or mentors who can offer encouragement and insights.

Quote of the week

"Each rejection brings you closer to your next yes. Embrace it, learn from it, and let it fuel your journey."

Reflective Question

How can transforming your view on rejection change the way you pursue your goals and dreams?

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Remember you can find more reflections and thought-provoking questions like this on the Reevew personal growth toolkit at reevew.co.