Growth Strategy

Neither the gardener's ambition nor his commands will make a garden flourish on its own. What truly matters is the ecosystem: healthy soil, adequate water, and the right balance of bugs and nutrients. In business, the ecosystem is your value proposition; what you offer to stakeholders. If the value proposition doesn’t grow, why would your business?

It’s fair and natural to prioritize your shareholders, but let’s not forget that customers, employees, and shareholders all feed into one another. This reciprocal flow of sharing value is critical—it shapes priorities and drives sustainability. The key is to focus on optimizing and nurturing your value creation model. Doing so is the most effective ambition a business can have if growth and success are the ultimate goals.