Growth is a promise, retention is a promise kept

From growth and brand building to GTM planning and content marketing, here are the five must-read LinkedIn posts for CMOs, in this week's edition of the CMO BrilLIancy.

1. Kate O'Neil - Great managers are excellent at subtly and nuance

It's kind of crazy to think that anyone can pick up any management book and learn 80% of what they need to know as a manager. Why is that remaining 20% so hard?

2. Dan Kelsall - Advises on branding/building a brand if you’re a startup

Most of the startups and early-stage businesses I’ve worked with are dead.

So, here’s some advice on branding/building a brand if you’re a startup or small business that might keep you alive a bit longer.

3. Amir Shevat - Growth is a promise, retention is a promise kept

Investors love growth; it is an easy metric to understand and measure. Founders love growth because it is easy to communicate and influence to some degree. While growth is a good metric to follow, it is not the most important one in early-stage companies, where I make most of my investments.

4. Oren Todoros - Does C-suite really understand content marketing?

(Most don't, but here’s why it matters)

Content marketing is a critical strategy for building brand awareness, generating leads, and driving sales.

5. Ilan Hertz - Fixing siloed GTMs

After analyzing +100 buyer journeys in InfiniGrow I’m yet to find one that isn’t influenced by BOTH marketing and sales. Unfortunately, most GTM teams completely silo the two.

One from me :)

11 different types of Marketing Partnerships (with an interesting offer at the end)