Growth is never by mere chance; it is the result of forces working together.
Scott D. Clary
![Scott D. Clary]()
Scott D. Clary
I'm the founder & host of Success Story (#1 Entrepreneur Pod) and I write a weekly email to 321,000 people.
How do you break in and successfully sell to new markets?
- Listen and learn more about the new market.
- Educate and enable your sales team.
- Build your reputation & brand.
Even though the ability to close an individual deal doesn't always rely exclusively on marketing, brand and narrative. Conquering a new market and mapping out a successful take to market strategy does.
- Identify your ideal customer or tcp (target customer profile).
- Close your first customers.
- Make them your ambassadors & raving fans.
- Rinse and repeat.
Agree? Disagree?
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5 年My SaaS company went from the dominant #1 player in one market into six others and that has proven to be a real challenge. I agree with what you’ve written and would add that choosing new markets carefully (make sure your core competence as a company fit well in the new vertical) is also a part of the equation. Nice post Scott