Growth marketing is not growth hacking. Know the differences.

Growth marketing and growth hacking. While they may sound similar and share the same end goal of business growth, they approach it differently.

We are all about growth marketing at Admirate. But some of the things we do is growth hacking.?

Let's look at the distinctions between these two to understand what they are and what sets them apart.

Immediate gratification vs. Long-Term Goals

Growth Hacking:?All about rapid results and immediate gratification. When you are looking for a quick influx of users or customers, focusing primarily on acquisition tactics.?

The essence of growth hacking lies in its agility and speed, employing creative, often unconventional tactics to gain a large number of users in a short period.

Growth Marketing: On the other hand, growth marketing is the marathon runner, setting a steady pace for long-term success. It's about building a comprehensive strategy that encompasses the entire marketing funnel, from awareness to retention.?

Growth marketing isn't just about acquiring customers; it's about nurturing them, engaging with them, and turning them into advocates for your brand. Our approach ensures that growth is sustainable and not just a fleeting spike.

Experimentation vs. Pattern Identification

Growth Hacking: Growth hackers live and breathe data. They use it to experiment, test, and tweak their tactics continuously.?

The idea is to try different things, see what works, and then scale it up quickly. Each decision is data-driven, aiming to refine the outcome and maximize growth in the shortest time possible.

Growth Marketing: As growth marketers, our philosophy extends beyond immediate results to a long-term vision of success. We are deeply committed to experimenting, testing, and tweaking, but always with a strategic eye on the future.?

Our approach is heavily reliant on data; we use it to identify patterns and trends over time, which helps us refine and optimize our overarching strategy. This data-driven approach ensures that every element of our marketing mix is fine-tuned for sustainable growth.?

We strive to understand customer behavior, market trends, and the effectiveness of various channels and messages, which helps us make informed decisions that drive long-term success.

Hands-On vs. Automated

Growth Hacking: It's all about being in the trenches. Growth hackers are hands-on, constantly testing, and tweaking their tactics.?

They're on the front lines, manually adjusting campaigns, and trying new things to see what sticks. This hands-on approach allows for quick pivots and immediate reactions to what the data is showing.

Growth Marketing: We are also hands-on in our approach, much like Growth hacking, but we rely more on automation, AI, and algorithmic processes.?

While there's still a need for human oversight and periodic adjustments, our processes are set up to run more on their own. This includes AI-optimized marketing, personalization, and sophisticated marketing automation that nurture potential customers along the customer journey.

Business Goals vs. Customer Needs

Growth Hacking: The primary focus here is on the business's immediate needs and pain points.?

Whether it's increasing the number of users, boosting sales, or breaking into a new market, every tactic is closely aligned with the business's short-term goals.

Growth Marketing: We take a more customer-centric approach. It's centered around understanding and solving customer pain points, creating a positive brand experience, and building a loyal customer base.?

Our strategy is focused on the customer's needs and delivering value; long-term growth will naturally follow.

Now you know

Growth hacking is about quick wins and rapid growth, while growth marketing is about sustainable, long-term success. Both have their place in our business growth.?

Whether you're a startup looking for immediate traction or an established business aiming for steady growth, we will gladly assist your business.