Growth Marketing Annual Report: Lessons Learned, Results Achieved ??

Introduction : Dive into the Fascinating World of Marketing Insights!

Buckle up, growth enthusiasts! We're thrilled to share our annual Growth Marketing report, packed with not just impressive numbers and insightful infographics, but also a transparent look at the challenges we conquered and the lessons we learned along the way.

This year, we've witnessed significant growth across various metrics, from soaring conversion rates to skyrocketing SEO dominance. Our content resonated, our acquisition strategies honed, and our market penetration efforts delivered remarkable results. But it wasn't all smooth sailing. We faced tight budgeting constraints, navigated ever-evolving branding activities, and explored innovative marketing communication channels.

Dive into this report to discover:

• The secrets behind our impressive growth spurt: Numbers don't lie, and we're unveiling the strategies that fuelled our success.
• Challenging landscapes, conquered: Budgeting dilemmas, brand evolution tactics, and navigating new communication channels – we share our learnings and insights.
• Infographics that ignite understanding: Visualize our journey with compelling infographics that showcase key achievements and trends.

So, whether you're a seasoned #growthmarketer or just starting your journey, buckle up and prepare to be inspired! Let's delve into a year of growth, challenges, and most importantly, valuable lessons learned.

Part Zero: Example of some Marketing Projects & Campaigns:

Branding Campaign : "This is not the WAY"

Objective: Position LegaMart as a top online legal solution in the global legal market by raising awareness of its benefits as a comprehensive legal platform.

Reactivation Campaign : "Lawyer To Lawyer Festival"

This campaign aimed to engage lawyer users of the company by offering a free 1-hour legal consultation (up to ￡150) with verified lawyers. More info: https://landings.legamart.com/lawyer-to-lawyer/

Focus on Owned Media (Main channel: Email Marketing)

Duration of the festival: November 06 to December 15, 2023

Lawyers must have completed the Initial Questionnaire form.

Remarkable Result*

• Unforeseen enthusiasm: 3X times more than estimation; surpassing the initial forecast based on past campaigns and platform engagement
• Impressive Open Rate & CTR: Higher than average !

Part 01: Marketing Communication

How We Grew Legal Authority & Engagement Through Branding & MarCom?

Amplifying Brand Voice

#MarCom ?

Building brand awareness and establishing thought leadership are essential for any business. In 2023, we implemented a strategic brand and marketing communication program to amplify our voice, engage with legal professionals, and solidify our position as a trusted resource.

The results? Impressive and impactful:

• Newsletter Powerhouse:?We launched a dynamic weekly LinkedIn newsletter,?publishing 56 insightful editions.?This engaging content attracted 2,290 subscribers,?and also representing a remarkable 25% increase in our LinkedIn follower base.
• Thought Leadership Spotlight:?By collaborating with industry KOLs through monthly online LinkedIn Lives,?we addressed key international legal issues and expanded our reach to a wider audience and expand our community.
• Community Connection:?We deepened our involvement with the legal & business communities like London Chamber of Commerce,?actively contributing to the London Business Matters magazine and participating in local events.?This increased brand recognition and established LegalMart as a key legal player in the London community.

These initiatives not only fostered meaningful connections with potential clients but also contributed to establishing LegalMart as a thought leader in the legal landscape.

Part 02: SEO and Content

Navigating SEO Triumphs and Challenges

Beyond SEO & Content: Unveiling More Success Stories!

Setting out on the path to a 10X increase in website traffic is a journey marked by challenges and triumphs. Ready to delve into the exciting world beyond SEO and content? While we previously explored our triumphs and challenges in that realm (check out our dedicated article: Click Here), this part of the report dives deeper into other captivating areas that fueled our growth!

Part 04: Acquisition Marketing

Budget Cuts, CPA improvement, Conversions Up! ??

Our #Acquisition Success Story ??

Our team efforts have led to a remarkable 97% increase in lawyer registration conversions.?Moreover, the CPA (cost per acquisition ) decreased by 181.78% from 2022 to 2023, all while reducing our budget by 32%!This wasn't just Acquisition's doing! SEO, content strategy, and consistent branding activities in 2023 all played a crucial role.

We achieved this through:

• ??Precise audience targeting: We identified and focused on the right lawyers and clients, leading to higher engagement and conversions.
• ?? Amplifying engagement: We created compelling content, design and campaigns that resonated with our audience.-
• ? Igniting brand awareness: Consistent branding activities throughout 2023 strengthened our market presence.
• ?? Financial issues: Achieving significant growth while navigating product-market fit stage AND a budget cut?! You might think that's impossible, but our team proved otherwise!

Check out the infographic above to see how we did it! ??

Part 05: Market Penetration

How We Cracked UK & Top Markets Without Breaking the Bank

350% UK Growth!??? ????

#MarketPenetration?

Highlights:

• Strategic Shift:?Aligned with 2023 business goals,?shifted growth marketing focus to UK and top 10 countries,?achieving deeper market penetration.

• Targeted Approach:?Optimised acquisition activities for specific audience segments within these markets,?boosting conversion rates.

In January 2023, we experienced a strategic shift, applying a market penetration approach to deepen our presence in the UK and top 10 countries. As highlighted in this infographic, this targeted focus yielded impressive results!By tailoring our acquisition activities to specific audience segments within these markets, we achieved a significant growth, 282% in top 10 countries and 350% in UK market based on the number of registered lawyers.

? Balancing cost and quality:?While reducing costs was important, we never compromised on the quality of our leads. ? ?

? Question & Tips:

Do you know why it couldn’t be considered a?“market development strategy” or “customer acquisition strategy”?

Ready to elevate your brand and engage your audience?

Look at our experience and ping with me on LinkedIn!

Huge shoutout to the incredible Growth Marketing team, who were a part of this journey in 2023. Particularly SEO , content, marcom, design & acquisition team! This experience wouldn't be possible without each of you. ? ???

Feb 2024

Soheil Aarabi