?? Growth Journeys | Bilal's Dive into "Nights & Weekends" by buildspace
Picture this: a school but devoid of drab walls and monotone lectures. Instead, the corridors echo with foot-tapping beats, and art – ranging from edgy anime sketches to vibrant splash colors – lights up every corner. This isn't some parallel universe; this is "Nights & Weekends" S4 by buildspace.
For the uninitiated, this program isn't just a class or a course. It's an experience, a whirlwind 6-week ride into creativity, innovation, and community building. My first brush with this marvel was at its recent kickoff, and if there's one way to put it – it was electric.
Let's get into the nitty-gritty. Here's why this gem, helmed by the wonder-kid Farza, caught my growth-marketer's attention:
1. Unparalleled Art Integration: In the realm of SaaS, AI, and our data-driven worlds, buildspace brings back the soul. Art. Everywhere. Anime-inspired character sketches, vibrant palettes, and rhythmic beats aren’t just aesthetics. They're strategic brand moves, building emotional connections, lasting impressions, and making sure you remember them the next morning.
2. The House Dynamics: It's not just a mere program enrollment; it's an allegiance. Four houses, each with a distinct vibe, persona, and allure. It’s the thrill of Hogwarts meets the beat of a music festival. Each house isn’t just a badge; it's an identity, complete with its site, art, and theme music. Growth hack? Damn right! By creating sub-communities, they're increasing user retention, engagement, and advocacy.
3. Extension of their Universe: How do you make sure your users don’t forget about you? Hijack their browser, but in a non-intrusive, visually pleasing manner. Every fresh tab is a splash of art, updates, and countdowns - a subtle nudge, a persistent reminder.
4. Cracking the Gen Z Code: How many times have we cursed the growing pile of unread emails? buildspace tuned into this fatigue. WhatsApp and text communities aren’t just ingenious; they're empathetic solutions. They resonate, they click, they feel... personal.
5. Building Over Blabber: The digital landscape today is filled with networking events, webinars, meet-and-greets. But here, the message is crystal clear: Focus on creation. Discord exists for discussions, but the essence is production over mere conversation.
6. The Buddy System: Ah, the beauty of community-driven growth. Got your golden ticket into this whimsical world? Bring a buddy along. It’s not just about expanding the user base; it's about sharing experiences, forging bonds, and expanding organically.
领英推荐
Look at how people are using it ??:
7. The Real Metric - Completion: In a digital age where sign-ups are celebrated, buildspace pivots the focus. They don’t care about sign-up percentages or bragging rights. They value commitment, perseverance, and the endgame. It's a breath of fresh air in the often-vanity-metrics-driven industry.
8. IRL Connections: What's a community without real connections? Their exclusive IRL events aren’t just meetups; they’re celebrations. A testament to enduring past six weeks, these events aren’t just about rubbing elbows but are genuinely about bonding over shared journeys. In s3, 225 graduates flew out for N&W IRL in SF, and then the following week 125 graduates flew out for N&W IRL in Dubai.
9. Breeding Ground for Dreams: An invite-only school for creators to spend three months crafting, honing, and birthing their dream projects? It's not just an offer; it's a once-in-a-lifetime opportunity.
10. High Stakes, Higher Passion: A grand prize is always a juicy carrot, but it’s the delivery that wowed me. A live gameshow format, transparent and driven by audience votes. It's a growth marketing spectacle, keeping everyone glued and engaged.
Lastly, the freedom of creation is exhilarating. From AI to documentaries, web3 to indie music albums, the canvas is vast, and the palette, unlimited.
I mean — look at the four finalists of S3:
A?group of directors, a?game developer, a?musician, and a?farmer.
As I deep-dived into this buildspace odyssey, the marketer in me rejoiced at these brilliant implementations. But the human in me? He was moved by the authenticity, the passion, and the raw, undiluted vision.
It's tempting to distill this into a playbook or a strategy guide. But the true lesson here is larger. It's about being audacious in vision, relentless in execution, and, above all, genuine in intent.
So, to my fellow growth enthusiasts, SaaS aficionados, and AI nerds, I pose this: In our quest for exponential charts and virality, are we missing out on the real growth ingredient - authentic passion? How do we infuse the magic of buildspace into our ventures?
#askbilal for insights, or share your story. Let’s not just grow; let’s resonate.