THE GROWTH OF THE INDIVIDUALS IS KEY TO THE GROWTH OF THE COMPANY
THE GROWTH OF THE INDIVIDUALS IS KEY TO THE GROWTH OF THE COMPANY
"At DVJ, we take step by step to improve and succeed. One of which is having a closer look at improving the organizational structure and the ways of our everyday work, naturally leading us into taking more significant and successful steps such as expanding our Center of Expertise at the beginning of 2023.
Our Center of Expertise ensures that everyone within DVJ can grow by offering our talents opportunities for personal and knowledge development while sustaining the key high quality of service for our clients."?
BRAND GROWTH INTERVIEW: BEYOND MEAT
Bram Meijer?from?Beyond Meat?shared interesting insights about the increasing popularity and the future of?plant-based?meat and the campaigns that the brand runs to motivate its current and potential consumers to try or switch to plant-based products.
“Veganuary?is an annual challenge that educates about?veganism?by encouraging people to follow a vegan lifestyle for the month of January. During this period, for a lot of consumers, this challenge is a trigger to try plant-based protein for the first time."
BRAND GROWTH INTERVIEW: RABOBANK
Marianne Bruijn told us about the main drivers of Rabobank's successful Brand Growth. The company works on solutions for people and the world around them by responding to important life events of their customers.
“These life events are part of a social theme and can be big Moments of Truth. People starting to live together is a big life event that could prompt customers to switch banks. Giving birth is also a very important one because many parents open a Rabo savings account for their baby.”
BRAND GROWTH INTERVIEW: BEYOND EYES & HEIJMANS
Charelle Akihary-Lammers, Head of Marketing Strategy at?Heijmans, shared with us her insights behind the new coalition of brands called?Beyond Eyes. The new start-up will assure a powerful bundle of knowledge and expertise for smart building management
"Being part of this coalition means forming an alliance. The participating companies truly want to work together - that's where the growth of the brand lies."
HOW DOES CREATIVITY IMPACT THE EFFECTIVENESS OF OUT-OF-HOME ADVERTISING
Out-of-home advertising is a powerful tool for businesses. In this study, we researched in which ways an OOH advertisement can have the most impact on consumers through the use of four different creative elements.
Some findings were surprising, such as the fact that the depiction of the product is the only element that has both direct and indirect positive effects on brand recall. But even still, all four creative elements can be of great value to marketers in the future.
PRESS RELEASE
THE NEXT BRAND GROWTH EVENT WILL BE ALL ABOU CORPORATE SOCIAL RESPONSIBILITY
DVJ is, for the seventh time, organising the Brand Growth?Event, which is the peak of the whole year-long ongoing DVJ Brand Growth theme: Corporate Social Responsibility (CSR).?
The?online event?will be live-streamed on Thursday, May 11, 2023,?showcasing best practices from leading brands as well as the most recent academic learnings presented by marketers and professors on the topic. For instance,?speakers will provide practical advice on how companies can benefit society and the environment and how to incorporate CSR?marketing strategies into their business strategies.
领英推荐
DVJ & BLOOMBERG NOMINATED FOR THE BEST INTERNATIONAL MEDIA RESEARCH PROJECT BY MEDIATEL MEDIA RESEARCH AWARDS
We are?proud?to announce that DVJ &?Bloomberg Media?have been shortlisted as the Best International Media Research Project by the Mediatel Media Research Awards 2023!?
The Mediatel Awards recognize and honour the organizations and projects encouraging?progress?and?innovation?in UK media research.
Stay tuned for March 2, when the awards will be announced:
EXPLORING THE PERCEPTION OF NUCLEAR ENERGY IN EUROPE
Recently, we have explored perceptions about nuclear energy and how they differ among three European countries. The Brits′ strongest positive association with nuclear energy was "clean" and the strongest negative was "dangerous".
However, these differ in Poland and Romania. Read more about the perceptions and most important elements of nuclear energy in our case study.
NEW EMPLOYEES
RESEARCH EXPERT - MIKE VAN ZWEEDEN
This month, Mike joined the research team as a Junior Researcher!?
“I was initially drawn to DVJ after learning how much they valued and leveraged academic work. I love to learn and believe that DVJ is a great place for this. I am very excited to start working as a researcher at DVJ Insights and spend more time thinking, reading, and learning about market research and consumer behavior.”
RESEARCH EXPERT - Leonie Hamstra
Another addition to the Research team - Leonie Hamstra!?“I’m a curious person, so I’m very excited to start as a researcher at DVJ Insights. Looking forward to translating the insights from research into solutions that will help organizations make impactful strategic decisions. But first: coffee and learning during the onboarding program!”
DATA & SCIENCE INTERN - EMILIE KJELLERUP
This month, Emilie joined the Center of Expertise, specifically the Data & Science Team.
"Hi, I am Emilie! I will be joining DVJ Insights as a Data, Science & Analytics intern for the next six months. I am very excited about this opportunity and a great learning experience. I am especially interested in learning more about pre-testing of campaigns which is also the topic I will be writing my master thesis about in collaboration with DVJ Insights."
JOB OPPORTUNITIES
GLOBAL HR MANAGER – THE NETHERLANDS
DVJ is looking for a Global HR Manager who will be responsible for an adequate HR policy, recruitment, onboarding, internal HR, advisory, and more!
RESEARCH EXPERT – SWEDEN
Do you want to be responsible for the daily supervision and implementation of various research projects for different clients? DVJ Insights is looking for a Research Expert to join the team in Raml?sa (Helsingborg).