Growth Hacking

For Startups, Entrepreneurs and Marketers

“Growth hacking” has been a buzzword in the last few years among startups across the globe. It has allowed for lean startups to drive great marketing at a low cost.

We at YUVIDIGITAL have come up with our own strategy where we combine digital, engineering, analytics, marketing, human behaviour analysis and product/ service development in growth hacking with a view of helping digital and technology Startups, MSME grow at a faster pace and expand their business globally.

• Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective ways to grow business.
• We help companies grow with a greater traction, we support them at various stages be it fundraising, technology development and technology marketing. We have a successful proven track record with startups in India, USA, UK, Switzerland and Singapore.

Growth Hacking?—?Introduction:

Growth hacking is a smart marketing practice used by technology startups where products and services are marketed well at low costs through analytical thinking, usage of social metrics, and other creative techniques, as opposed to traditional marketing such as buying advertising through billboards, radio, television, or print ads, and stand-alone PR. Growth hackers simply do well with techniques such as content marketing, analytical marketing, A/B testing, SEO, using creative social media strategies and planning through LinkedIn, Google and Facebook advertising, and primarily focusing on low-cost and innovative alternatives to traditional marketing.

Today, since digital is big, growth hacking revolves around many such techniques within the web, as it allows for a “lean” launch that focuses on a “growth-first”, budgets-later approach. A growth hacker is someone with a rare combination of the right marketing and technical skills. Someone who can come up with smart marketing hacks and also track the results to optimize their resources to the fullest.

Successful marketers don't just communicate with customers, they engage them. An engaged customer reacts to your product. They participate in its evolution by connecting with peers and conversing with brand representatives. They integrate your product and its values into their daily routine.

Some of the popular startups across the world that used growth hacking over traditional advertising were Uber, Airbnb, Tesla, Dropbox and Facebook. They now have billions of users as customers without ever using traditional marketing such as TV, print, and radio ads. They used a variety of techniques such as communities on the web, private mail lists, launch pages, exclusivity, and feature-driven sales to reach out to the right consumers.

Growth Hacking Techniques:

• Targeting niche communities via web forums
• Data Analytics
• Private email lists
• SEO/SEM and organic search
• Content marketing
• Guest blogging and podcasts
• Social campaigns
• Social bookmarking and seeding content
• CRM automation and engagement via loyalty campaigns
• A/B testing
• Getting influencers to be early adopters
• Media planning via Facebook and Google ads
• Customer behavior analytics

A good growth hacker will understand that there are many channels and avenues that they need to focus on, but at the fundamental level, they will be of two types: One that results in traction immediately, and the other with steady but slow growth. Fast growth will come from campaigns, exploits, discounts, etc, and temporary tactics that have to end after a given point of time, while slow and steady growth can be driven by SEO, social sharing, and social bookmarking.

A good growth hacker finds a strategy within the parameters of a scalable and repeatable method for growth, driven by product and inspired by data. Growth hacking’s goal are based in marketing but driven by product instincts. A growth hacker lives at the intersection of data, product, and marketing. A growth hacker lives within the product team and has a technical vocabulary to implement what he or she wants. 

But essentially, you have to try out a lot of different things in order to find out what works best for you and keep on trying it. It helps you scale your growth a lot faster. A growth hacker tries out multiple things, discards dead ends, and then moves on. Measuring is key, so if your tactics are measurable on a tangible format, then growth hacking becomes a lot easier.

A lot of growth hacking techniques as above help in creating desire for the product, campaign, or your idea so that you get the first users to share it among their networks without really putting a gun to their head in a way. Or even including giveaways to serve as incentives. The most scalable approach is to get those initial users to do your marketing for you, and if they are influencers, then you have certainly taken the big step already.

One major benefit of growth hacking is that you get a lot more by paying a lot less. But what you need to understand is that to be able to reap these benefits, a lot of the tactics that you use should be done according to what your business needs. You need to be able to find the right product/market fit and the best way your target audience would adopt your product and then go all out.

With growth hacking techniques, specifically analytics and data that you have, you shall get a better insight directly from consumers and users to enhance your product better. There’s also an added advantage of being on the top of your competitors if you get things such as organic search, SEO, and SEM right. If you are active amongst social communities as a brand or an entrepreneur, you have more resonance with your audience, and that adds to your growth. Of course, word of mouth has always been a great way of reaching out to people. With growth hacking, you can do that a lot faster and better.

Typically, lean startups can take the most advantage of growth hacking. But that doesn’t mean that well-funded startups cannot use it, or, if you have huge budgets, you splurge it on mainstream media or other forms of marketing alone. Take, for instance the current top unicorn startups in India. They didn’t adopt traditional media immediately; they went through digital media and used other growth hacking techniques to resonate among the major chunk of their target audience. They understood that well and used growth hacking better. So, I’d say there should be an element of growth hacking not just in terms of techniques, but also in attitude with all startups.

How YUVDIGITAL can help you?

YUVIDIGITAL is a home for innovation and is core technology startup and we are one of the few who provide Growth Hacking as a flagship service across the world which is essential in faster growth of digital & tech startups and helps greatly in their business success. We specialize in helping businesses grow their digital presence through Growth Hacking and help Startups and SMBs improve their rating from 2/10 to 9/10. We help businesses from idea generation, business plan, fundraising, growth marketing and technological support.

YUVIDIGITAL also provides services related to fundraising support, mobile development, business consulting, startups consulting services. We have built 100 plus companies from scratch across the world. We’re currently working with clients into FinTech, fashion, luxury, real estate, media, aerospace, e-commerce, IoT, technology etc across Singapore, UK, USA, India, UAE, Switzerland, Australia and Canada and have got an international recognition in a short span.

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