THE GROWTH GAUNTLET: NAVIGATING THE NEEDS OF CUSTOMERS LARGE AND SMALL
The majority of B2B businesses rely on enterprise clients as important growth partners. It is even tempting to prioritize that partnership over all others. The problem is that you can't grow a business if a small number of major clients decide what should be on your roadmap. Of course, balancing the needs of the company's clients, both big and small, calls for a solid plan for overcoming current challenges. In order to continue delighting one type of customer without alienating others, you must be aware of the potential hazards connected with working with huge businesses and take proactive measures to avoid them.
Companies that cannot balance small and large customers run the risk of falling into a deep and dark pit. So how do you maintain balance for all customers in a developing business?
Rather than outperforming each other, the key here to cite the company's values, is to build with heart and balance. This can ensure that your business priorities are in balance. Be patient in the beginning and stay true to your concept throughout the entire process if you want to turn every customer into an enterprise customer. It takes discipline to balance the demands of both large and small businesses. Making a hundred minor decisions every day rather than one major decision is the key to staying on track. There won't always be simple trade-offs. They will still be your decisions, so keep moving steadily and with your eyes forward.
Source: Atlassian.com