The Growth of Digital Audio??

Digital audio grew considerably?in recent years, mainly because of the impact of the Covid-19 pandemic and the rise of mobile advertising. Digital video grew as well, yet it was audio that came out on top.

Normally, people don’t consume long videos because they get bored or have something else to do. But during the pandemic the podcast format aligned perfectly with staying and working from?home and having some?background "noise". People respond better to podcasts when compared to?video because, generally, they prefer not to?spend more time in front of screens than they already do or they can listen to them as they are working.

Relationships in the B2B world are important, however, these need?to be improved constantly. An international business relationship specialist came up with a study that accountability plays a key role in improving those relationships. There are a few ways through which a company can improve their accountability, such as communicating clearly internally and externally and displaying knowledge about their projects and market.

Those companies who are more knowledgeable regarding their?audience behaviour may save money on advertisement and may better define what content interests their stakeholders. Psychology and effective communication go together in Marketing.

When considering online and mobile users, there are different levels of attention that best conjugate with certain content and platforms. To understand the differences between those may help companies plan their?content and where to post it, in order to better enhance their chances of getting views and engage?with their audience.

In a time when the attention span of your public is ever shortening, providing the type of dynamic content it wants to have access to is of paramount importance. Is your Brand creating the type of content that really matters?

Jorge Magalh?es Afonso

Managing Director

#PR&BEYOND| Digital Audio grew Big, what about the Future?

IAB’s data showed us that Digital Audio (DA) – including podcasts – was the fastest growing media channel in recent years. Digital Video was closely in its heels, but audio won.

Find out more here.

#PREXPERTS| How to Improve the Relationship?of your Brand with its Clients?

Aprais is an international business relationship specialist, which focuses on agency-client partnerships. One of their recent studies shows that importance of Accountability.

Find out more here.

#PRTRENDS| How Audiences consume news after the Pandemic ?

The Ozone Project is a publisher alliance in the UK, consisting of 12 premium brands, including The Guardian and The Telegraph. This collective has one of the deepest insights any organisation can have about audience behaviour. They gather data from 1.4 billion monthly page views from 250+ domains, all within their own ecosystem.

Find out more here.

#PR101| What are the Shapes of Attention, and why do they matter to your Company? ?

Attention is usually the beginning of any cognitive function. This makes sense, because for us to do anything or learn anything new, we have to focus first. In psychology there is a well-established system of categorising attention types. Let us see these first, then have look at a more communications focused approach.

Find out more here.