Growth Channels to consider

The channel is the placement where your experiment be on, so you need to choose them wisely to make your testing valid and accurate as much as you can.

Some of the channels we will talk about is SEM, SEO, Social and Display ads, Email marketing and content marketing, these channels is the top channels which you can find your audience in.

If you are read our past articles so you need to know more about the user and your audience and how to know more about them to read this article.

Now it’s time to ask an important question which is HOW TO PICK YOUR FIRST CHANNEL?

-         Study the channel that your audience uses

-         Identify the channels that are a clear mismatch for you

Now how to measure the results of the channel and how to make sure that results if accurate

We have to options whether good or bad channel in good channel we can see high ROI (return on investment) with high scale in channel and that seems good to invest time and money in this channel and for bad option you may find high ROI with low scaling and in this case you can find this channel is not good for your business in the coming period.

How to know that this channel is scalable?

Any channel that give the chance to scale before deciding whether they are successful or not, PPC for example it may take months to decide if it scalable or not it tend to be faster but in my experience it looks it took couple of years to decide is it good or not.

If you are starting a small company you must take a look at the under-utilized channels try to move away from your competitors as much as you can the market like the ocean and you can find new competitor each day but the ocean is very large and always have spaces for new comers so try to play away from the sharks and start to play with creativity.

In start analysis your competitors to know where they are and how they think now and forecast how they think for future and they try to open a new channel or something new for your target audience that can make advantage on the competitors and start to gain a new market share.

When channel get too crowded that may make audience fatigue and that mean that audience loss the trust of all the brands that solve this problem and push the same product with the same features and benefits also audience fatigue may increase your strategy cost due to the high competition, so in this case it is a good time to start search for the customers in a different channel with a branded new look in content and style.

Business partnerships and collaborations are one amongst the best growth hacking techniques as they create a lot of noise. Many brands have realized the fact that co-marketing and product partnership is an effective growth marketing strategy.

It will not only create a great social media buzz but will also send relevant organic traffic to your website. It is an opportunity for news coverage and will enhance the visibility of your products and services globally.

Some of the most successful partnerships with not-too-shabby ROIs have been those that created new products around a theme. Any small-medium company can develop an effective collaboration if it finds the right partner to bring value to its brand and vice versa.

Partnerships even work for businesses that operate in very different industries. A great example is a partnership between Flipboard (a news app) and Airbnb ( a room sharing app) that allows users of one brand to leverage the strengths of the other partner.

In this case, Flipboard offers customized content to Airbnb users who could then make informed decisions when booking residences through Airbnb. On the flip side, these users create content (in the form of comments and reviews) that Flipboard aggregates for its users.

The fact is that 30% of new businesses won’t make it past 24 months. These are heavy statistics that should make entrepreneurs think. But by attending the best startup events, you can acquire the tools and insights you need to make sure your business doesn’t fail.

Go ahead, learn from the best, make connections, learn about your industry, and get some inspiration. You don’t have anything to lose. Exposing your business on relevant business events and conferences will allow you to taste success with minimum effort.

Social media is an essential part of the marketing mix for businesses. You can leverage social media communities to promote yourself, receive market feedback and interact with industry influencers.

It takes time to develop content and build an audience. For this, you must strive to align social media activities with the overall direction of your growth.

Extraordinary compared to other online media development hacking systems of utilizing web-based media for your business achievement is making a Facebook bunch around your image where your crowd would draw in with your image. You have to guarantee you're making an incentive for them through that gathering. The odds are reasonable that the individuals who don't know about your image may become more acquainted with about it once they get motivated by the substance in your gathering.

Rivalry can come in various shapes and sizes yet it generally exists. When you've recognized your serious scene, it is critical to show why your organization has an upper hand in any individual market.

Ensure – as a business visionary – you, focus in on your undertaking as well as stay mindful of the changing variables in your serious scene. This will situate your business to rapidly adjust and use its qualities.

Numerous organizations bomb because of following the opposition without an activity plan. Thus, they neglect to create the ideal outcomes. A decent arrangement should zero in on finding all the discussions that are occurring around the objective brand. For this, you should be at similar advanced spots (web-based media, discussions, and so forth.) where the objective (and its intended interest group) hangs out.