Growing3 Beta: A Step-by-Step Guide to Data-driven Web3 Marketing

In the dynamic world of Web3 marketing, traditional tactics often miss the opportunity to fully exploit the wealth of on-chain data. Growing3 addresses this gap with innovative wallet mapping technology, enabling the identification of wallet-linked Twitter identities through blockchain data and AI algorithms.

Here, we will demonstrate how Growing3 harnesses on-chain data to execute highly targeted marketing campaigns efficiently.

Scenario: Imagine you're a marketing manager for an emerging DeFi platform. Your goal is to boost brand awareness and engagement among a specific, high-value audience.

Step-by-Step Process with Growing3

Leveraging the Wallet Selector for Audience Targeting

We’ve integrated a vast array of on-chain data from blockchains like Ethereum and Polygon. With our repository featuring on-chain wallet addresses, you gain access to a wealth of information.

Usage: Utilize the Wallet Selector to identify wallets holding over 200 ETH and with past interactions on Uniswap or dYdX, targeting those actively engaged in the DeFi market.

1. Start with Category Selection: Begin by choosing the appropriate categories relevant to your target audience.

2. Advanced Filters for Precise Targeting:

• Token Selection: Use the dropdown menu to select specific on-chain tokens, with options including top tokens by TVL and their USD values.
• Set Token Conditions: Apply filters like 'Greater than', 'Less than', 'Between', or 'Top N' to refine your search based on wallet token assets.
• Interaction Time Frame: Choose the period of wallet interactions, with options ranging from yesterday to the past 60 days.
• Contract Address Filters: Input specific contract addresses and choose between 'interact with' or 'not interact with' options for precise audience inclusion or exclusion.

3. Combine Multiple Conditions:

Utilize the 'Relations within the filters' feature to define whether the selected conditions should intersect (AND) or combine (OR).

4. Estimate and Finalize Audience:

After setting the advanced filters, the system provides an estimated count of potential wallet accounts that match these conditions. This helps in fine-tuning your audience selection for targeted marketing campaigns.

Executing Targeted Advertisements with Ads Audience

Next, we focus on launching a targeted ad campaign directed at the selected addresses.

Usage: By syncing your wallet list with Twitter's ad platform using the Ad Audience feature, your ads are now directly targeted at a financially savvy audience, increasing the potential for engagement.

1. Initiate Audience Creation:

Click on "New Audience" in Growing3 and fill in the basic information.

2. Select and Combine Wallet Cohorts:

Choose and merge relevant wallet cohorts to form your audience base.

3. Choose 'Influencer Batch' Option:

Select this to generate a list of influencers followed by your wallet cohorts.

4. Finalize and Sync to Twitter:

After creating the audience, link your Growing3 audience to your Twitter Ads account.

5. Launch Your Campaign:

Set up and launch your targeted ad campaign on Twitter, ensuring it aligns with your marketing objectives.

Expanding Reach with Influencer Matcher

Amplifying your campaign’s reach is critical, and this is where the Influencer Matcher comes into play. Influencers in the crypto space can significantly boost your campaign’s visibility.

Usage: Using the Influencer Matcher, you find and connect with influencers who have a strong presence in the DeFi community, enhancing your campaign's reach and credibility through their endorsements.

1. Comprehensive Influencer Search:

• User Info: Begin by searching based on influencers' Twitter details like usernames, display names, and bios to find those aligning with your brand values.
• Tweet Behavior Analysis: Utilize AI to review the past 90 days of an influencer’s tweets. Input specific search terms to discover influencers whose posting habits match your campaign requirements.
• Finding Similar Niches: Use the 'similar niche' tool to benchmark against a chosen influencer. Input the URL of this influencer, and the system identifies others with similar audiences and content styles.

2. Creating and Managing Influencer Lists:

• After identifying potential influencers, add them to your list either one by one or in batches for efficiency.
• Access detailed insights for each influencer by clicking the eye symbol, offering a deeper understanding of their social media influence and audience engagement.

3. Campaign Integration and Outreach:

• You can select influencers from your curated list to engage with for your campaign.
• Use Growing3 to create and customize email templates for sending out bulk collaboration invites, streamlining the outreach process and saving time on individual communications.

In conclusion, Growing3 offers an innovative and streamlined approach to Web3 marketing. By utilizing its powerful features like Wallet Selector and Influencer Matcher, marketers can not only identify but also engage with their ideal audience more effectively than ever.

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