Growing your Law Practice with Proper Management

Tips on How to Grow Your Law Firm

For most attorneys, they became a lawyer because they love practicing law. They love helping people and have a passion for their profession. They did not become an attorney to run a business. One thing law school does not teach a lawyer is how to grow a thriving practice. For many attorneys, it is out of their comfort zone. This article is designed to help lawyers understand how to transform their law practice into a thriving business (without having to go to business school).

Be Innovative, Be Involved and Be Ready

The legal industry can be slow to adjust. We rely on case precedents and are hesitant to adapt. Unfortunately, if you want your business to thrive, you must be willing to accept change and accept it quickly. Technology is rapidly changing the way people do business. If you are building a law firm and do not have a professional website – get one today. If you have a website but it is not mobile-friendly – change that now. Failing to keep up with technology can impact your business. You may be losing out on potential new clients. Do not be afraid of change; embrace it.

Think With a Business Mindset

As an attorney and the owner of your own law firm, you will find that you wear many different hats if you fail to think of your law firm as a business, it will be doomed. Growing your practice means that you need to spend time and money on the things that make businesses profitable. If you are unable to wear that hat, you need to find a reliable person who can. A business manager or management firm will be well-equipped to make decisions about marketing, personnel, and short- and long-term goals.

Making Tough Decisions

Most business owners will tell you that one of the hardest things about being the boss is making decisions on who to hire and who to fire. The right team can make or break your law firm. You need to devote resources to choosing the right staff from receptionists to intake specialists, paralegals, and associates. You also need to take swift action when a person is not helping your firm grow. In some cases, you may have to get rid of people that have worked for you for years. It is not easy; nobody said it would be, but if you want your business to succeed, you have to make those tough calls. Do regular assessments on your staff and ask your clients about their interactions.

Develop Your Brand

Attorneys often do not realize that even a law firm can have a brand. To be a successful business, you need to be recognizable; you need to stand out. Your brand should be cohesive across all of your marketing platforms and your social media accounts. Develop your unique selling position, showcasing who you are and what your firm stands for.

Do What You Love, And Do it Well.

One thing that most lawyers do right is that they are passionate about their job. Always be that zealous advocate you were the day you passed the bar. If you genuinely love what you do, you will always work hard for your clients, and they will be happy customers. Make it easy for them to share their experience (always protecting confidentiality). Grow your business with referrals from grateful clients.

It’s All About the Marketing

Finally, and arguably most important, you need to market to your market. You need to get smart about how you advertise. Legal marketing is an entirely different beast than any other type of business. You need someone who knows how to market to your ideal client. If you want to transform your law firm into a thriving business, it begins with targeted marketing. Do not hire a marketing firm that is unfamiliar with the intricacies of the legal industry. You need a team that knows how to get you more cases for less money with targeted, multi-platform campaigns.

Are you Ready to Begin the Transformation?

Amicus Media Group has been Transforming the Business of Law?. Learn how "we analyze, strategize, and optimize case acquisition campaigns, leading law firms to more cases at the highest ROI." Growing your practice into a successful business takes hard work and dedication, but we can help. Contact Amicus today at 888.700.1088 for more information.