Growing Your Business Through the Power of Video

If a picture is worth a thousand words, a video speaks volumes! Adding videos to your website makes a powerful statement; instantly transforming your site -- increasing your company’s appeal and marketability. 

Everything we do today on the Internet has some visual component. Why? Because research shows that people respond more positively to visual cues than reading long pages of content. In fact, the phrase “visual web” was created because of how well we relate to what we see on the internet. For example, YouTube is one of the most visited sites – attracting more visitors than any other social media platform simply because of the enjoyment we derived from viewing their videos!

If your company does not have a video presence, it may be missing key opportunities for customer connection and sales. We felt so strongly about the importance of website videos that our company, Web-Impac, which specializes in website improvement software recently partnered with Narrow Street Films to offer businesses a creative and exciting way to get noticed – helping companies stand out from the competition.

We found that our custom, cinema-quality videos are a great option for marketing a business and provide many benefits to visually showcasing products and services through the power of film. Through partnership we were pleased to offer affordable video packages, giving companies the ability to attract, engage and bring interested visitors back to their sites again and again, which is critical to the success of the company.

Why are website videos so compelling?

Here are vital stats no astute marketer will overlook the importance of video:

•  A whopping 73% of B2B marketers say that video positively affected their marketing results.
• Trending in 2017, 96% of B2B will plan to use video in their marketing plans.
• By 2017, experts believe that video will take up 69% of consumer internet traffic.
• That’s the  equivalent of almost 4x as much as web browsing and email.
• By 2018, it will have risen to 79%.
• When you use the word “video” in your email subject line, the open rates increase by 19%, click through rates go up to 65%, and unsubscribes drop by 26%. 
• Companies that use a high-end business video grow revenue 49% faster than businesses that don’t.
• --69% of smartphone users rely on videos to educate themselves about the new products and services.* 

Uploading video content has proven to increased conversion rates in sales. However, a poorly produced video may do just the opposite and reflect badly on your business. Products and services that are depicted poorly can drive away prospective business. As with all marketing campaigns, it is recommended to use the cinema-quality video when creating video ads and promotions for your website and it is critical to carefully consider script and overall presentation. Bottom line: if you aren't skilled or knowledgeable in video creation, it is advisable to contact a professional video agency (such as Web-Impac) who have partnered with a professional video production service. And with very little effort, the Web-Impac/Narrow Street videos can be produced for companies worldwide! When you have high-quality media with appealing concepts, you can be confident that your business will achieve greater success.

*(Stats are from the article 7 Tell-Tale Signs That It’s Time for Your Business to Invest in A High-End Company Video by Sarah Bugden)

For more information, please contact us at: O 603-570-4844 / M 617-413-6764 [email protected].  

Web-Impac (A division of Hampton Bates Public Relations) (https://webimpac.com/) Hampton Bates PR (https://hamptonbates.com/)