Growing Your Business Through Emotion Based Marketing = Infinite Profitability
Jon Weberg
CEO of Profitalize.com - Digital Marketing Consultant - Speaker - I hyper scale businesses by drastically increasing their profits
Your ads, your funnel, your email list, your entire business = operates off of your ability to cause meaningful emotion from within each and every customers eyes. Regardless of your conversion optimization and growth hacks = emotion is the #1 metric you should care about among all others.
But, emotional reaction from your audience isn't exactly "easy to measure". In fact it is seemingly impossible to measure for most businesses. (Especially since most businesses have zero clue on how to invoke ANY measurable emotion from anyone)
Why is this, what can we do about it, and what can YOUR business learn from this truth?
Why Emotion Based Marketing Wins
What comes to mind when you first see this picture here?
It's a lot to take in...
Honestly, it illustrates some excitement, an idea of traveling, but nothing really STANDS out.
Now what feelings come up when you see this instead?
There is a sharp contract between the two people.
One is me, when I was about 12 years old.
The other is when I was 19 and speaking at a marketing conference in Schertz, Texas.
Both offer a strong reaction and all generate many assumptions with them.
When people see...
What reaction would they have, if any?
If your answers to the above questions are what you think they should be... There's a solution
Your messaging, offer, audience, and way of communicating MUST become - emotion based.
How To Evoke Limitless Emotion & Generate Customers On Demand
There are a few extremely important elements of every channel of marketing must have to ensure maximum conversions, emotion based responses, and RESULTS over time and at scale.
When someone looks at your profile, your cover photo, you ad imagery, or a video they made.
What causes instant like, know, and trust - at some degree - is when what you produce feels clean, crisp, professional, and like it had a lot of time and money invested in order to create it.
It's what gives "big companies" and instant edge and why they constantly keep getting more attention and customers compared to you.
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2. Unusual and different is gold for business.
The best, marketing campaigns of all time...
Come down to 1 single factor. They are incredibly different then anything else the market produces.
Think of any ad you have remembered seeing in the past 1 year...
Why do you remember it?
Specifically because it was different than anything else - and because it was different it caused a unique emotional response. Thus, being the best form of marketing ever, marketing that you remember.
Do you think it would serve your business to do this as well?
3. Strength Of Imagery, Targeting, Offer, & Social Proof
Think about whenever you've actually bought something from an ad...
What made you go "wow", "that was great", or "just what I need".
It was probably a variety of factors...
The most important being - strength.
Testing This New Anti-AI Based Marketing Strategy
Don't take my word for it!
While I HAVE...
Anything you hear or see online that you decide to actively use, must be tested for legitimacy.
However...
Did you notice that I used every single strategy I suggested, throughout writing this article?
What works, is what probably works on you.
Because we're all very similar, emotional creatures.
And that's alright :)
With my kindest regards,
Jon Weberg - CEO of Profitalize.com