Growing your business through 3 to 1 Ratio and 70% / 70% models.

"boost Lifestyle Brands" is a boutique marketing firm that helps small manufacturers and entrepreneurs of lifestyle products to penetrate the US retail market.

Our business model consists of participation in order writing shows. Order writing shows are catered for store owners that come to these shows ready and eager to place orders.

Many of the manufacturers I work with and bring to these shows as vendors, ask me if participation in shows such as these will help them to grow their business.

Yes!

Shows like these help them and will help you, the manufacturer, to grow your business and there are three major factors for this growth.

I am firm believer in the notion: "if you won't get close to the market, the market will never get closer to you" ??

Aside of meeting store owners as our firsts and immediate customers, we also meet sales reps., distributors and buyers of large and exclusive online channels and alike. Channels like these will help grow a business significantly with sales results that sometimes, outnumber sales we get from stores.

3 to 1 Ratio is another key to grow a business. I participate in shows like these for several years already. The business growth a typical manufacturers experiences during post show/in between shows is based on the 3 to 1 ratio. For every dollar that is spent by a store for an order, the manufacturer get $3.00 in repeat orders during the year after the show.

The 70% / 70% model applies to a growth from one show to another. I've experienced that almost scientifically. Off total sales orders in a show 70% of the revenue is generated by our existing customers. Off total number of orders, 70% is placed by new customers.

Trade shows during post COVD days are still key factors to present new products to new and existing audience and tool to grow your business.

If you would like to hear more about penetrating the US retail market, please contact me at [email protected] or simply drop me a note here.

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