Growing your Aesthetic Practice with Male Patients

We are thrilled to present an enriching episode of the Business of Aesthetics podcast featuring three distinguished guests: Loretta Zanetti, Dr. Richard Moore, and Jordan White. Each brings a unique perspective and invaluable insights into the world of aesthetic medicine, specially tailored for our audience of professional aestheticians.

In this episode, our seasoned host, Naren Arulrajah, explores into strategies for attracting and retaining male patients in aesthetic practices. Our guests share their experiences and tips for creating a male-friendly environment, addressing common concerns, and promoting services effectively.

Key Insights:

• Dr. Richard Moore: "Men are more likely to engage in aesthetic services when introduced through wellness programs. Creating a safe space specifically for male enhancement and wellness can drive new revenue streams and cross-promotion opportunities."
• Jordan White: "Using relatable analogies, like comparing skincare to car maintenance, helps break down barriers for male patients. Showing real before-and-after results builds confidence and reduces anxiety about looking unnatural."
• Loretta Zanetti: "Designing a clinic with neutral and timeless decor makes all patients, including men, feel comfortable. Being genuine and confident in patient interactions fosters trust and comfort."

Boost your practice with the knowledge and expertise shared by leaders in the field. Take the first step towards attracting and retaining a diverse patient base today!

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Discover the Latest Advancements in Radio Frequency with Expert Sally Bevan

We are thrilled to invite you to an exclusive webinar featuring industry expert Sally Bevan, hosted by the renowned Ryan Davies. This event is designed to provide you with the most recent insights and advancements in Radio Frequency (RF) technology, focusing on Radio Frequency Microneedling (RFMN), fractional ablative techniques, and focused radio frequency applications.

Join us for an in-depth exploration of RF technology's evolution and its groundbreaking impact on aesthetic treatments.?

Mark your calendar for Thursday, August 15th, 2024, at 8:00 PM ET.

Don’t miss this opportunity to learn from the best and stay ahead in the dynamic field of aesthetics.

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The Business of Aesthetics