Growing Together
We are all unique but relationships build through shared interests, trust and a little love and kindness. Whilst, just like pebbles, we are all unique, we are drawn together through similarities in our personalities, our passions, our looks, and, without social media, our location. What if we could nurture new relationships with others like us who are out of geographical reach........... Guess what...... we can and over 3 billion others already do!
Don't Mix Business with Pleasure...............
Why on earth not? It's always nicer and more comfortable to have a friend who is a plumber, car mechanic, builder, hairdresser, etc, as we have already built up the trust and you generally know what you're getting. If we don't already have "our man or woman for the job" we would take a recommendation from one of our friends. Trust not as strong but you trust your friends' judgement don't you? So why would we not apply the same principles in our worklife?
I think most of us who've been in sales a while have experienced those really awkward first meetings with a new account or prospect where you have no history and very little intel - Like pulling teeth!! Then after a few calls and meetings and getting to know each other a little, the buyers' guard is lowered and a more fruitful discussion ensues. We can pretty much eliminate those initial "2-hour drives for 10 minutes of teeth pulling" meetings if we do a bit of socialising beforehand without leaving the comfort of your home office.
Socialise Don't Sell.........
Socialise online as you would in person.....You wouldn't walk into a pub and offer your product literature to a stranger, or worse a group of strangers, and expect much of a welcome. So don't do it on social media.....
People Buy From People.........
If I had a pound.......... this is true but should be people buy from people they like and trust. So get to know your buyers, the technical teams, changemakers, c-suite, whomever you can build a rapport with on a social level. The more you build with them the more likely they will be coming to you not you to them with an opportunity or sale.
You've shaped your pebble, you've nurtured your rings and you're building your community..... As part of the Pebbles Series of Poems here's Pebbles III which is the last in the series which offers a poetic take on modern/social media relationship building and the benefits of nurturing "your team"
A sherpa of transformation and change in the business Himalayas.
4 年Really good article and poem Mike Woolley. It's really enjoyable growing one's network and meeting people from all over the world, social media can bring the best of humanity together.
Developing people and organisations to become leaders in their sectors - Digital Commercial Strategist, Sales trainer - TedX Speaker / Coach - Keynote speaker, event host/compere/moderator - Artist
4 年Nice work Mike, love the pebble series... Great analogy for life!
Should have Played Quidditch for England
4 年This is great Mike Woolley just love the poem!
Chemical Sales Agent and Chemical Sourcing Agent
4 年Pebbles III ? If you be a pebble with your own personal brand How far does your community reach? In the past there were limits and timeframes were long Akin the tide for the pebble on the beach In the past circles grew through the people we met Spread our wings via horseback or feet Nowadays virtual voices can reach millions with ease Through Facebook or LinkedIn or tweet? Our pond for our pebble is now an ocean or sea And the ripples can reach far and wide Take a chance to embrace through the power of the web Just like Truman go seek what’s outside It’s a new way to mingle and like with most things there’s risk Take precautions and mind how you go The chance to meet kindred spirits from a place far away And a change from the old status quo Social media surrounds us like a gigantic tool Learn the skills and you’ll reap your reward Your community nurtured through the personal touch Never lonely and rarely be bored With your toolkit enhanced and the world at your feet Social selling yourself and your wares Watch your pebble start growing with your team in support This time next year could we be millionaires……. Poetical Persuasion 22-09-20