Growing thru loyalty.

It is far easier to increase the spend of existing clients than it is to sign new clients. This is true in so many industries. Cleaning is one of them.?

The secret to growing the top and bottom line at the same time is to help your clients spend more money each time. While increasing the number of times (frequency) that they purchase.

One of the best ways that I’ve seen to do this, is having a loyalty program. Loyalty programs are everywhere. About 70% of the time they contribute to buying decisions. Here is an example of one that a client used very successfully.

Clean Rewards Program

1. Reward Points

• Earn 1 point for every $1 spent on cleaning services
• Points can be redeemed for discounts or free add-ons:

2. Loyalty Tiers

• Bronze Tier: 0-999 points
• Silver Tier: 1000-2499 points
• Gold Tier: 2500+ points

3. Bonus Points

• Double points on 5th and 10th cleanings
• 100 bonus points for referring a new customer
• 50 bonus points for booking online
• Birthday bonus: 100 points during birthday month

4. VIP Events

• Exclusive access to VIP customer appreciation events
• Early access to new services and promotions
• Special gifts and surprises

5. Enrollment

• Automatic enrollment after first cleaning service
• Easily manage points and rewards through online customer portal or mobile app

Clean Rewards Program Launch Email

Subject: Introducing Clean Rewards: Earn Points, Get Perks!

Dear [Customer Name],

We're thrilled to announce the launch of our new Clean Rewards Program! As a valued customer, you'll now earn points for every dollar spent on our cleaning services. These points can be redeemed for exciting discounts and free add-ons.

Program Highlights:

• Earn 1 point per $1 spent
• Redeem points for discounts and free services
• Climb loyalty tiers for even greater benefits
• Enjoy bonus points for referrals, online bookings, and more
• Get VIP access to special events and promotions

You're automatically enrolled in the program – no sign-up required! Start earning points with your next cleaning service and watch your rewards grow.

To view your points balance and explore redemption options, log in to your customer portal or download our mobile app.

Thank you for choosing [Your Cleaning Business Name]. We appreciate your loyalty and look forward to rewarding you!

Best regards, [Your Name] [Your Cleaning Business Name]

This loyalty program offers a straightforward points system, tiered benefits, and various ways to earn bonus points. The VIP events and exclusive access add an extra layer of appreciation for your most loyal customers. The easy enrollment process and online/mobile access make it convenient for customers to participate and track their rewards.

Here's a sample spreadsheet template for tracking client rewards in a cleaning business loyalty program:

1. Client Name: The full name of the client
2. Email: The client's email address for communication and marketing purposes
3. Phone: The client's phone number for contact purposes
4. Join Date: The date the client enrolled in the loyalty program
5. Points Balance: The current number of reward points the client has accumulated
6. Loyalty Tier: The client's current loyalty tier (e.g., Bronze, Silver, Gold)
7. Last Service Date: The date of the client's most recent cleaning service
8. Last Service Amount: The amount spent on the client's most recent cleaning service
9. Lifetime Spend: The total amount the client has spent on cleaning services since joining the loyalty program
10. Notes: Any additional relevant information about the client (e.g., referral source, birthday, preferences)