How DRTV is Reinventing Crowdfunding.

The biggest lesson companies learn after crowdfunding is "If you build it they won't come unless you advertise." That's why companies are looking into new avenues to reach new faces for their fundraising.

DRTV ads allow companies to market their brand while collecting accredited and non accredited investor leads. Using DRTV along with digital marketing creates a very efficient and lucrative marketing mix. App companies are really cashing in on this comprehensive marketing ecosystem. Apps companies are finding a better brand experience for users and increase engagement by incorporating TV ads.

Fetch revealed that app installs rose between 56-75% when TV ads aired.

Companies like Triphop and Status would be able to reach new customers to download their app, reengage existing users, and if fundraising, would be able to redirect and collect phone numbers and emails of interested investors. It's one of the biggest win-wins in media marketing for funding out there.

From the minds of Carl Dawson and Guy Pham DRTV is finding a reinvention with the show America's Next Investment. With the ANI format, companies can get a taste of the DTRV space by appearing on the show and pitching their company to a room of investors, but the real pitch is to the viewers at home. Staying true to the DRTV methodology, during the company's "pitch" minutes on the show a phone number and link are displayed on the screen for viewers to call and react to. Airing appearing companies commercials throughout the program creates the perfect concoction for success. This strategy also increases the brand-related search on Google, which integrates with a company's digital marketing. The end result is the most comprehensive marketing plan a company could possibly come up with

According to a survey by Efficient Frontier, TV ads can drive 80% rise in a brand-related search.

As online and offline media marketing strategy converge companies are going to see a greater increase