The "Growing Middle" of video creation
A note from David Moricca :
The Growing Middle of video is here to stay. It’s more apparent than ever that the top tier of video creation at organizations — namely, hiring production companies and multi-camera crews — isn’t scalable for the majority of video needs, and the bottom tier (think of meeting software) simply isn’t enough.?
There’s an easier, better way to address the rising demand for video. There’s technology that helps large organizations create high-quality video at a fraction of the cost of the traditional approach. The good folks at CMMA recognize the challenge of finding that balance, which is why we joined a recent CMMA Connect to chat through the future of video creation.
Until next time,
David
Customer highlight
Akamai
Akamai has doubled the amount of video the team creates across its global enterprise — without touching the budget or sacrificing quality. See how the Growing Middle of video creation has helped Akamai create videos faster, save on agency fees, and say “yes” to more projects.
The social corner
Fiverr
Liz Desio-Frick, community manager at Fiverr, is proof that you don’t need to be a video expert to create high-quality content. Check out how she’s producing content on a daily basis without the need to tap into outside resources.
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