Growing The Little Potato Company: Interview with CEO, Angela Santiago

When I first met Angela Santiago 15 years ago at a Rockefeller Habits workshop in Vancouver, I had no idea it would mark the start of such an inspiring professional relationship.

As CEO and co-founder of The Little Potato Company, Angela has led her team to extraordinary heights—growing from a single field in Alberta to having LPC products in 20,000 stores across North America. What’s even more impressive than the company’s consistent 20% annual sales growth is Angela’s unwavering commitment to learning, leadership, and purpose-driven growth.

This week, I’m excited to launch a 6-week series sharing insights from our newly published Case Study and recent conversation about the key factors behind LPC’s success and Angela’s remarkable journey as a leader.

Kevin

Lessons From a Natural Entrepreneur

Read our newest Case Study about the incredible growth of The Little Potato Company, as well as the hard-won lessons along the way.

Love the Lessons

Leadership often brings sleepless nights and challenges that test your limits, but these struggles are opportunities for growth.

The key is shifting your mindset from "woe is me" to "wow, what can I learn?" Painful experiences can make you sharper, wiser, and more resilient when you find meaning in them.

By reframing challenges as lessons, you can stay motivated, embrace evolution, and lead with optimism and strength.Learn more in Chapter 15 of Your Oxygen Mask First, Love the Lessons.

Early Bird Rates for Jim Collins in 2025

For the third year in a row, we’re excited to be partnering with the Growth Faculty to bring the Jim Collins Good to Great Immersion Workshop back to Chicago on October 7, 2025.

We are happy to be offering exclusive Lawrence & Co. rates, including Early Bird rates if you book before January 31st.

Click here to learn more or to book your tickets.