The Growing Indian Advertising Industry And Its Implications For Real Estate Marketing

The Indian advertising industry grew by 8.6% in 2023 compared to the figures reported in 2022. The industry is poised to grow by 9.8% by the end of 2025 according to Dentsu’s Digital Advertising Report 2024. This means the sector will reach ?1,12,453 crore. The digital segment within the advertising industry is growing at a rapid pace. The digital advertising industry reached ?40,685 crore in 2023. This is expected to reach ?62,045 crore, growing at a compounded rate of 23.49 per cent by 2025.

Let’s understand the factors driving the growth of the Indian advertising industry.

1. The Digital Boom

Advancements in digital technology have propelled the growth of the Indian advertising industry. Traditional advertising media has taken a backseat and digital is reigning supreme. While FMCG, e-commerce, consumer durables and automotive claim the largest share of advertising, real estate and tourism sectors have also increased their share in advertising. The targeting capabilities of digital platforms at lower costs have encouraged real estate industries to allocate more budget to digital.

1. Elections And Cricket Fever

The upward trend in advertising in 2024 is attributed to several factors with election campaigns and IPL being chief among them. The ongoing election campaigns and IPL advertisements along with the festive seasons have collectively contributed to an increase in the number of advertisements.

What does this mean for the real estate industry?

The statistic indicates a significant growth opportunity for the Indian real estate marketing industry. Digital advertising platforms have become increasingly important for the real estate industry to reach and engage with potential customers. Digital advertising will continue to be a crucial tool for promoting properties, attracting buyers, and driving sales. It's essential for real estate brands to stay updated with digital marketing trends and strategies to leverage this growth effectively and maximize the reach and impact of their campaigns.

The future of real estate marketing in India

?The real estate sector is expected to adopt technology on a large scale. The sector will witness an increased emphasis on sustainable smart buildings, and the development of affordable housing. The real estate sector needs to resort to advanced marketing tactics to maximize the reach of their new offerings and keep up with the evolving tastes of consumers. Companies are looking at exploring AI-enabled digital advertising to ensure ads are more engaging and effective in driving conversions.

The rapid growth of the digital advertising industry in India presents real estate brands with opportunities to expand their reach, engage with audiences more effectively, and drive business growth through innovative and targeted marketing strategies. Team up with Brandniti, a specialist in real estate marketing, to capitalize on the upward growth trajectory.

Connect with us on [email protected]