Growing A Facebook Movement That Matters

Creating a Facebook group for your business is a great way to build a network of supporters, customers, hobbyists, and specialists who can share ideas, discuss, and promote your brand and products in a very social and modern way.

 Start off by setting up a Facebook group with a name that directly links its purpose to your brand and the people you target to recruit to become part of it. Identify people in your team who are best to be part of the administrating team in various roles being offered by Facebook to its group account holders.

 Start building your Facebook community by having the entire brand team join the group and invite their own friends and business acquaintances to join the group. After that create copies for Facebook messaging and posting that introduces the brand, the Facebook group, and its purposes. Strongly express an invitation in the message for readers to visit the group and join the community. Make the process easier by providing a link in your post and messages and making the joining of the community smooth by not using too many qualifying questions prior to the approval of joining.

 Keep the group activity robust by making sure that discussions, posts, and updates are consistently fed to the group timeline. Post items that will provoke conversation and engage with your customers through being prompt in answering queries or comments. Be proactive in setting up activities whether online or offline to assure your community that this platform is not merely a place to ramble and post inanely, but an actual tool to genuinely connect with your customers.

 Observe online behavior especially among your Facebook group members. Do not hesitate to call out unbecoming or abusive behavior, especially when it is being directed to other members of the group. Identify which type of posts hook their interest and incite reactions from them. Make your posts inclusive to ensure that newcomers and those who are newly introduced to your brand feel that they are not being left behind. 

 Do not forget that when participating in discussion and comment threads, that you or the admin should use the brand’s official Facebook account. This creates a sense of privilege and intimacy for those whom you interact within the group. Customers like knowing that brands they like are accessible and interactive. 

 Maintain a tone of “speech” that fits your brand. Sounding and appearing too corporate, proper, or stiff can be disadvantageous to an online group you are trying to build when your objective is to create a sense of community and connection. 

 Disallow stagnation to happen to your Facebook group. Ensure that the right people are involved in its maintenance and that valuable content is constant.