The Growing Concern For Accurate Data Validation

You Want The Truth?

Everyone needs data today, but what good is that information if it’s inaccurate??Truthset’s new Data Collective?is addressing the data validation issue head-on, to help clear up issues like those spelled out below. Among the most glaring – indications around small business owners are accurate just 16% of the time, while voter affiliation is only accurate 67% of the time.?[READ MORE]

NFL games help brands reach large audiences, but those audiences also watch non-sports programming that’s much cheaper to advertise against. A?new report from VIZIO Ads?shows that just 21% of NFL viewers’ linear TV time is spent watching sports… so the other 79% of the time is spent watching other, more ad budget-friendly programming that brands would be wise to look into.?[READ MORE]

With the holiday shopping season in full swing, influencer marketing platform?CreatorIQ?did an analysis of brand-sponsored creator posts on Instagram, to understand the role that content creators are playing in advertising. Notably, Black Friday and Cyber Monday brand-sponsored creator posts on Instagram were up 51.9% YoY.?[READ MORE]

Workwear Wins For Fashion Audiences

After nearly three years of working from home, no one knows what to wear anymore – and they’re watching YouTube to figure it out. A?new Tubular Labs infographic on fashion?shares trends around viewership and consumer behaviors, including the discovery that fashion audiences are watching a lot of videos on workwear – despite a relatively low supply as compared to other videos in the category.?[READ MORE]

iSpot data shared with FiercePharma?revealed a surge for some of pharma’s biggest brands on TV. RINVOQ, in particular, increased its estimated?national TV ad spend by $14.1 million month-over-month to take a commanding lead as the medium’s top Rx brand. Among the top five, SKYRIZI and CIBINQO also showed spend jumps month-over-month.?[READ MORE]