Growing Businesses with 5G

5G providers are challenged to rollout new solutions lacking the right collaboration to create some massive and spectacular opportunities to deliver the best of experience to the customer. No customer discussion is complete without discussing the Bezos' formula (Note: it is none other than the founder of the world's most customer centric company Amazon's founder Jeff Bezos). The idea is to keep the customer at the center of happenings and reverse engineer.

Essentially, it's about looking at our own products and services through the customer lenses even though it is 5G. What matters for the bottom line of any business is, it's ability to add value to customer's needs and experience, every possible way. It is more than ever critical due to fact that they are hyper-dynamic in nature owing to the busy lifestyles, health aspects, tastes and agility. So, walking along as a partner and a friend and thinking empathetically have become super important for the business growth potential creation.

Home or business enterprises of today needs more connected transactions and actions than ever to perform tasks at high efficiency, scale and accuracy. Data transmission, ingestion, integration, machine learning, feedback processing, cognition, analytics and artificial intelligence on the edge needs massive cross industry collaboration. This needs support from the wireless carrier backhaul to respectively capture locations, preferences and on top the navigations to deliver a holistic user experience. e.g. health data connected with gym activities, health data integrated with the customer fridge front display recommending healthy diet patterns, connected vehicle needing precise information for a critically ill passenger about availability of a certain specialty and drug in nearby facility, etc..

Essentially, when the industries bring more and more customer experience enriching services, it will empower the service providers to develop the strong 5G backbone to harness the power of data available in customer interactions, behavior, sensors, etc.. With evolving number of use cases on the ground benefiting the holistic human development and wellbeing, different businesses must rethink customer and reinvent their growth empowered by 5G offerings.

As the promoters of businesses, what we should do?

• Identify the mobile edge needs for our customers
• Enable services through collaboration with partners and providers
• Monetize the customer experience through delivery and growing innovation
• Create sufficient traffic to the 5G network to justify carriers' backhaul
• Innovate and experiment use cases with agility supported by 5G capabilities
• Implement empathetic solutions with agility, for scale and reduced cost
• Deliver the best customer experience through connectedness

Here is how Jeff's initial business model can be applied to this scenario, on how the different industries can symbiotically grow their businesses, with 5G as the core enabler.

Interestingly, growth at any stage in the wagon wheel, ultimately translates to business growth. The business gets thrilled by delivering the power of analytics, insights, intelligence and prescriptive outcomes to the customers on demand or real time. Through the constant customer empowerment, and enriching user experience, the growth just multiplies feeding to more opportunities to remain competitive with the business offerings. 

So, what is the waiting for? Let us empower our businesses with unstoppable Bezos scale vision, reinvention, growth and expansion through breadth and depths.

Thanks for your comments and feedbacks in advance here. That will help me improvise and learn from your thoughts. Please do so.

Please stays safe, take care of your loved ones.

Best, Surjya Misra (Surya)