GROW2019
Your Brand is the Most Valuable Asset You Own
A brand used to be considered a logo, a slogan, a particular design or color combination, an advertisement or even a brochure. But today, these visual elements are only an outward expression and a small part of what makes up what we recognize as a company’s brand. A brand is a set of expectations, memories, stories and relationships that, taken together, account for someone’s decision to choose one product or service over another—in short, your brand is the entire experience your clients have with you. Businesses now see how their brand impacts the value of their business. Millward Brown, a market-research company, estimates brands account for more than 30% of the stock market value of companies in the S&P 500 index. Your brand is the most valuable asset you own.
Grow Your Brand and Grow Your Business
Your brand is a reflection of who you are and what you stand for, and it is compromised of many things like your purpose, reputation, values and beliefs and your unique advantages (the specific qualities and strengths that differentiate you). Growing your brand means nurturing and promoting those positive qualities and values that make you, you. The more people that know who you are, what you offer, and what you stand for, the more you grow. Circle Research found that 77% of B2B marketing leaders say branding is critical to growth.
The more people that know who you are, what you offer, and what you stand for, the more you grow.
Make 2019 the Year to Grow
We have designed a monthly eBook series called GROW2019 to be your all-access guide into growing your brand. We want to help you become more of who you already are, and inspire you to become the success you were destined to be. We have developed 15 eBooks to help you grow your brand and grow your business in 2019.
- Align your brand strategy with your business strategy
- Know what you stand for and the difference you make in the world
- Know how you stand out from the competition
- Identify your X-Factor to grow market share
- Define your brand promise and how to share it
- Identify your ideal leads and how to reach them
- Develop messaging to communicate how you solve problems
- Tell your story to connect with prospects and leads
- Build relationships with and nurture ideal leads
- Perfect your elevator speech
- Understand your reputation externally and internally
- Build a marketing plan to achieve specific goals
- Engage and empower your team
- Build a KPI dashboard to monitor and measure success
- Establish a rhythm with your team to grow your brand
For more information and to download our first GROW2019 eBook go to info.twinengine.com/GROW2019. Subscribe to receive all 15 throughout the year.