Grow Your Website Sales with Confidence: 7 Questions Small Business Owners Must Know Before Hiring an SEO Marketer

Hello YBID Family!

In today’s digital age, search engine optimization (SEO) is an indispensable technique businesses use to improve their online visibility, drive more traffic to their website, and ultimately increase sales. While many business owners attempt to implement SEO strategies themselves, it’s challenging for those without specialized knowledge.?Keeping up with the latest SEO best practices can be problematic due to its ever-changing nature. This is where it becomes key to hire an experienced SEO marketer who can bring their knowledge and expertise to the table and assist.?

Since SEO is not my superpower, an expert partner was needed for our www.lagniappedigital.com website.?Fortunately, I had prior knowledge of the fundamental aspects of search engine optimization. This knowledge can also enable you to evaluate if the SEO marketer you are considering possesses the expertise to achieve your online objectives.?Here are a few essential questions and corresponding answers that small and medium businesses should keep in mind before hiring.

?1.?????What is SEO and why do I need to know about it? SEO is an acronym for Search Engine Optimization.?Simply put, it’s how people find your business online.?You need to know about it as it can significantly increase your revenue and help achieve your business goals.

?2.?????Why is SEO important for small businesses??SEO is crucial as it attracts potential customers seeking similar products or services.???

?3.?????What are the most important aspects of SEO?

• ? Keyword research identifies keywords and phrases used by potential customers to search for products or services related to your business.
• ?On-page optimization enhances elements of your website pages such as title tags, meta descriptions, headers, and images to increase relevance to search engines.
• ?Content creation establishes your website as an authoritative source of industry information and helps increase visibility and search engine ranking.
• ?Link building establishes connections with other websites and earn backlinks to your website. Search engines uses links to evaluate the authority and relevance of websites.

?4.?????What metrics can be used to measure the success of an SEO campaign?

• Organic traffic refers to the number of visitors who arrive at your website through search engines.
• ?Keyword rankings provide valuable insights into your website's search engine performance by tracking the rankings of your target keywords over time.
• ?Page load speed plays a critical role in SEO as search engines prioritize fast-loading websites and penalize slow ones, potentially harming your SEO efforts.
• ?Engagement metrics, such as Engagement Rate, bounce rate, time on site, and pages per session, provide valuable insights into how visitors interact with your website.

?

?5.?????What are the most common mistakes in SEO?

• Keyword Stuffing
• Ignoring Mobile Optimization
• Neglecting Title Tags and Meta Descriptions
• Not utilizing quality backlinks
• Ignoring Analytics and Data
• Insufficient emphasis on SEO

?

6.?????How much does SEO cost??Professional SEO services can cost businesses between $1,000 to $8,000 per month.?The investment yields long-term benefits such as higher search engine rankings, increased website traffic, improved brand visibility and increase revenue.

?

7.?????How can SEO provide a competitive advantage? Through the implementation of SEO tactics, including keyword research and on-page optimization, and the creation of relevant content, your business can gain a significant advantage over competitors, attract more customers to your site, and increase sales conversion rates.

?

Overall, having some knowledge of SEO prior to engaging an SEO marketer can help ensure that you find the right partner for your business's online success.?Tailored strategies specifically to your business, targeting the right keywords and audience will help achieve desired sales and results.

If you are unsure if your website is positioned to convert sales effectively, take this quiz and test your online presence.??

?Until next time,

?Michele Gordon

Principal Sales Strategist