Grow Your Speaking Business: How LinkedIn Can Help You Book More Gigs!

How LinkedIn Can Attract More Speaking Opportunities for You

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Are you ready to land more speaking opportunities? If you’re a public speaker and not using LinkedIn to boost your business, you’re missing out! LinkedIn isn’t just for job seekers; it’s a powerful tool to help you get noticed by event planners, organizations, and other professionals looking for speakers.

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In this article, we’ll dive into how LinkedIn can be your secret weapon for attracting more speaking opportunities. From optimizing your profile to networking with decision-makers, you’ll learn simple steps to build your online presence and grow your speaking business.

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1. Optimize Your Profile for Maximum Impact

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Your LinkedIn profile is like a digital business card—it’s often the first impression people will have of you as a speaker. Here are 4 key areas to focus on:

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·Profile Photo: Use a high-quality, professional photo that shows you in your element. A headshot works best and makes sure you look approachable and confident.

·Headline: Don’t just list your title; use keywords like “Professional Speaker,” “Keynote Speaker,” or “Event Speaker” to make it clear what you do.

·About Section: This is your chance to tell your story and shine. Use this space to share your passion for speaking, the types of audiences you connect with, and the impact you’ve made. Be sure to include keywords that align with your expertise.

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??Speaking Tip: A well-optimized profile not only shows professionalism but also helps LinkedIn’s algorithm show your profile to the right people. When you use clear, descriptive words, you’re more likely to show up in searches by event organizers.

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2. Highlight Your Speaking Experience

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When event planners look for speakers, they want to see proven experience. LinkedIn lets you add a section for your work history, so make sure to:

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.List Recent Events: Include notable speaking events you’ve done, even if they were virtual. Add details like the topic, event name, and audience size.

.Upload Videos: If you have any video clips of your past speaking engagements, upload them to your profile. Videos give potential clients a preview of your style and expertise. And that will help you to stand out.

.Share Testimonials: Ask clients, organizers, or past audience members to endorse your skills or write recommendations. These act as mini-testimonials that make you more credible. You should ALWAYS be asking for testimonials after every engagement.

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??Speaking Tip: Showcasing your speaking experience and positive feedback can make a big difference. Event organizers want speakers with a track record of success, so let your profile do the talking.

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3. Connect with the Right People

Building connections is key to getting speaking opportunities. LinkedIn is full of people who organize and attend events—connecting with them can open doors for you. Here’s how you do it:

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·?Follow Event Organizers: Look for profiles of people who plan or coordinate events. Follow them, engage with their posts, and send a personalized connection request. Mention something specific about their work or event in your message to stand out and be remembered.

·Join Industry Groups: LinkedIn has groups for everything, including public speaking. Join groups where event planners and other speakers share insights and opportunities.

·Engage Regularly: Like, comment, and share posts from your connections. Building relationships by engaging with others’ content shows that you’re active and interested.

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??Speaking Tip: Remember, networking is a two-way street. By actively engaging and connecting, you stay on the radar of people who can help you grow your speaking business.

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4. Post Content that Showcases Your Expertise

LinkedIn isn’t just about connecting; it’s also a platform to share what you know. When you post content regularly, you show people that you’re an expert in your field. Here’s some ideas to try:

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.Share Speaking Tips: Write short posts with advice on public speaking, presentation skills, or anything related to your topic. Speakers are always looking for helpful tips.

.Post Event Highlights: After speaking at an event, share a few takeaways or a memorable moment. Tag the event organizer, if possible, as this can help you reach a wider audience.

.Upload Articles or Videos: If you’ve written articles or created videos, upload them to your LinkedIn profile. Content like “Top 5 Tips for Overcoming Stage Fright” or “How to Engage Your Audience” is valuable and can attract event organizers to your page.

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??Speaking Tip: By posting regularly, you keep your audience engaged and increase the chances of being noticed by people looking for speakers like you.

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5. Use Keywords to Boost Your Visibility

LinkedIn is a search engine just like Google, so keywords matter. When you use words that event organizers might search for, you’re more likely to appear in their search results. Here’s some ideas:

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·Job Title: Include words like “Keynote Speaker,” “Conference Speaker,” or “Guest Speaker.”

·Topics You Cover: Use specific terms related to your expertise, like “Leadership,” “Motivation,” or “Marketing.”

·Location: If you’re looking for local speaking engagements, mention your city or state. Some organizers prefer local speakers, so this can help.

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??Speaking Tips: Keywords are powerful and by using them naturally throughout your profile and content can help you show up in more search results.

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6. Track and Measure Your Efforts

Once you’ve set up and optimized your LinkedIn profile, make sure you’re keeping track of how your efforts are paying off: Here’s how:

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·Profile Views: LinkedIn lets you see who has viewed your profile. If you’re attracting event organizers or decision-makers, that’s a good sign. Your efforts are paying off.

·Engagement on Posts: Check which posts get the most likes, comments, and shares. This tells you what content is resonating with your audience. You want to create more of that.

·Connection Requests: If you’re getting requests from people in the event or speaking industry, your profile is doing its job!

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??Speaking Tip: Review these stats every month to see what’s working and where you might want to improve. Making small adjustments can help you refine your approach and keep growing your speaking business.

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Start Using LinkedIn to Book More Speaking Gigs

LinkedIn is one of the best tools out there for public speakers to grow their careers. By optimizing your profile, showcasing your experience, connecting with event organizers, sharing content, and tracking your success, you’re setting yourself up for more speaking opportunities.

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Ready to make LinkedIn work for your speaking business?

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Start optimizing your profile today and connect with the right people who can take your career to the next level! Need help getting started?

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Let’s chat about how I can support you in maximizing your LinkedIn presence. https://bit.ly/callwithdeborah