Grow Your Shopify Business

When it comes to Facebook conversion tracking, both the Shopify Channel App and Google Tag Manager (GTM) offer distinct advantages. The best choice depends on your specific needs, technical expertise, and business requirements. Here's a comparison to help you decide which tool might be best for your Facebook conversion tracking:

### Shopify Channel App

Pros:

1. Ease of Use:

- User-Friendly: The Shopify Channel App is designed for ease of use, especially for those who may not have technical expertise. It provides a straightforward setup process integrated directly within Shopify.

- Quick Setup: Integrating Facebook conversion tracking is relatively quick, often requiring just a few clicks and simple configuration.

2. Integrated with Shopify:

- Seamless Integration: As a native Shopify solution, it ensures seamless integration with your store, minimizing potential compatibility issues.

- Automatic Updates: Shopify manages updates, ensuring that your Facebook pixel is always up-to-date without manual intervention.

Cons:

1. Limited Customization:

- Basic Functionality: While easy to use, it may lack advanced customization options that some businesses might need for more complex tracking requirements.

- Less Flexibility: You may find it challenging to implement custom tracking events or handle complex e-commerce setups.

- Parameters Issue- Not getting proper parameters as there parameters is not in control.

-Mismatch- There exact server side tracking can't be done as you don't have chance to integrate server container.

### Google Tag Manager (GTM)

Pros:

1. Advanced Customization:

- Highly Customizable: GTM offers robust customization capabilities, allowing you to create and manage custom tracking events, tailor scripts, and handle complex tracking scenarios.

- Comprehensive Tracking: You can track a wide range of user interactions beyond just Facebook, including Google Analytics, Google Ads, and other third-party scripts.

2. Scalability:

- Scalable Solution: GTM is suitable for businesses of all sizes, from small shops to large enterprises, thanks to its flexibility and powerful features.

- Centralized Management: You can manage all your tags, including Facebook Pixel, from a single interface, simplifying tracking and ensuring consistency across different platforms.

3. No Code Changes Required:

- Ease of Deployment: Once GTM is set up, you can deploy new tags and modify existing ones without changing your website’s code, reducing the need for developer assistance.

Cons:

1. Complexity:

- Initial Setup Time: The initial setup can be time-consuming and may require some technical know-how to ensure proper implementation and avoid tracking errors.

### Conclusion

Choose Shopify Channel App if:

- You need a quick, easy, and cost-effective solution.

- You prefer a straightforward integration with minimal setup.

- You do not require advanced customization or complex tracking.

Choose Google Tag Manager if:

- You need advanced & enhanced tracking capabilities and customization.

- You want to manage multiple tags and scripts from a single interface.

Ultimately, google tag manager is the most advanced tool for tracking and server side tracking is latest tarcking setup. As you know, nowadays all browser are blocking ad/third party cookies that's why events are not properly measuring.

So, setup google tag manager is the best choice to grow your shopify business.

Click here and do your setup now.