Grow Your Marketing Knowledge with this Five Informative Google's Marketing Tools

Think with Google is the Google's source for insights, trends and research in digital media and marketing. Creative inspiration, industry intelligence and best practices for marketing leaders.

there is many tools provided by Google but the following is the most infomrative tools among.

1- Shopping Insights;

Shopping Insights gives marketers a 360-degree view of a product’s popularity. Harnessing search volume data for more than 7,000 popular products (and counting), the tool provides a snapshot of shopping trends across the U.S.

With Shopping Insights, retailers, manufacturers, and their marketing agencies can see how products trend over time. They can also explore how consumers use mobile and desktop to search for products as well as see interest in the product by region.

Shopping Insights helps marketers make informed, data-driven decisions.

Check out the tool to easily parse information and utilize Google data for the campaigns and presentations that drive your business.

Also you can deeply search by Demographic Data or Income.

2- Google Trends;

It may have been designed for journalists, but Google Trends is also an invaluable tool for marketers who need information about the products, events, and services that matter most to their audiences.

Savvy marketers know that it’s not just about how, when, and where people search. It’s about the deeper insights that only related searches can reveal. When does interest in a relevant term spike? What about interest for a competitor’s brand name? Google Trends uses real-time data to help marketers gauge consumer search behaviors over time.

This is the power of Google Trends. Enter some terms and embark on your own trend-spotting quest

3- Google Benchmark;

Marketers need to know how their display campaigns perform against the industry at large. But comparing performance metrics can be a maddening exercise, with little uniformity or context. That’s why Google’s Display Benchmarks Tool was designed: to add color and shade to data. Marketers can expect to take away keen insights from every interaction with the tool.

Want to know how different ad formats and sizes perform compared to one another? Pull up-to-date industry benchmarks such as click-through rate (CTR), interaction rate and time, impression rate, and video completions. Need a region-by-region breakdown of campaign performance? Slice and filter the data by country, vertical, ad size, and ad format.

4- Consumer Barometer;

Consumer Barometer shows how people around the world use the internet. It is an ever-evolving storehouse of online research and resources, where marketers can find country-specific data on consumers’ device preferences and insights into how people make purchase decisions. Marketers can also explore the role video plays in product research. And those are just a few of the tool’s capabilities. 

The Consumer Barometer covers more than 45 countries and 10 product categories. A variety of simple, intuitive filters can help you create beautiful, downloadable charts and graphs for pitch presentations or to circulate within your team. And curated insights from Google marketing teams help you peel back the shopping and purchase behaviors of the audiences that determine your campaign’s success.

Below are some of the Consumer Barometer’s capabilities:

Dive into data with the Graph Builder

Create your own custom analysis to understand how people use the internet.

Compare digital Trended Data over time

See how internet access and device usage across the world have evolved.

Explore our Audience Stories

Learn more about the internet’s role in the lives of key audience segments.

Discover our Curated Insights

Check out highlights from our research, arranged in digestible charts for quick viewing.

5- Market Finder;

The internet has broken down international trade barriers, making it possible for even small and medium-size businesses to become truly global players. But taking those first steps into the wider world can be daunting. Market Finder makes it easier by giving you a head start on your international marketing strategy.

This tool will not only identify the best markets for your product or service, but also tell you how to prepare for new markets and suggest the right digital marketing solutions.

After you’ve identified your new markets, Market Finder can deliver key insights like the disposable income of potential customers and their internet behavior. It will also help you navigate areas like localization, international payments, and logistics. And when it comes time to advertise, Market Finder can identify the appropriate language to use, the best way to reach customers, and the right devices to target.

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