Grow Your Instagram ??
Hey there,
In Today’s Newsletter:
???Grow Your Instagram:?In 30 Days. Without Spending A Penny!
???5X Traffic Growth:?3 SEO Strategies Better Than Paid.
???Dominate Your Market:?Conquer with the 3-Step Marketing Formula!
???Clash of Titans:?Barbie vs. Oppenheimer – A Marketing Case Study!
?? Grow Your Instagram: ?In 30 Days. Without Spending A Penny!
Did you know that B2B companies experience an average follower?growth rate of 101%?annually? ??
Similarly, B2C companies have an average follower?growth rate of 258% annually. Now that’s something to ponder about! ??
Most brands use visually appealing content that resonates with their target audience. ??
And Instagram is a great platform to engage and reach out to your audience.
Here’s how you can improve your?engagement rate by 5x?by using 3 simple strategies:
1. Pick a specific goal and stick to it:
The most effective strategy to grow your business Instagram’s audience and engagement is to pick a specific goal and stick with it.
Whether it’s?increasing brand awareness, driving website traffic, or?generating leads,?having a clear objective helps you create focused and relevant content.
Consistency is key in building a loyal following, so ensure your posts align with your chosen goal.
Use targeted hashtags, collaborate with influencers, and?engage with your audience?to foster meaningful connections. ??
Takeaway:By staying committed to your goal and consistently delivering valuable content, you can?attract and retain a larger, more engaged audience?on Instagram. ??
2. Utilize Instagram Search Engine Optimization (SEO):
Utilizing Instagram search engine optimization (SEO) techniques can significantly contribute to growing your?business’s audience?and?engagement on the platform.
By optimizing your?Instagram profile, captions, and?hashtags?with?relevant search keywords, you increase the chances of your content appearing in search results. ??
Takeaway:Conducting?keyword research specific to your industry?and target audience can help you identify the most effective keywords to incorporate.
Additionally,?regularly monitoring?and?analyzing your Instagram analytics?will provide insights into the performance of your SEO efforts, allowing you to refine your strategy. ??
3. Take Advantage of Direct Messages:
DMs provide a direct and personal way to?connect?with your?followers?and?potential customers. Use DMs to respond to?inquiries, provide customer support, and engage in meaningful conversations. Initiate conversations by reaching out to your followers, thanking them for their support, or offering exclusive promotions. ??
Takeaway: By utilizing DMs, you can?build stronger relationships, gain valuable feedback,?and?create a positive brand image. Remember to be genuine, timely, and respectful in your DM interactions to foster trust and loyalty among your audience. ??
Need To grow your business on social media??
?? 5X Traffic Growth:?3 SEO Strategies Better Than Paid.
Recently, a survey indicated that SEO is?20x times?more likely to?attract organic traffic?than?paid ads.???
Another survey showed that?50%?of the internet traffic is?mobile users. As such, if the site takes a long time to load,?43% of the user base?wouldn’t return back to the same site. ?
Over the last 20 years of my experience as a digital marketing expert, I have realized SEO plays a huge role in increasing organic traffic.??
Moreover, you can expect a?return on investment of 35%, even with a small investment in SEO. ??
That’s why investing in a strong SEO plan is important for all businesses;?YOURS?is no exception. ??
Here are my top 3 unusual SEO strategies that can 5x your organic growth:
1. Create Interactive Content:
Interactive content is well known for?engaging users?and?encouraging them?to spend more time on your site, increasing their likelihood of?sharing?and?linking?to your content. As such, it can improve your?search engine rankings?and?drive more organic traffic. ??
Example: Blendtec’s “Will It Blend?” campaign is a real-life example of interactive content. Blendtec, a blender manufacturer, created a series of videos where they blended various objects like iPhones, golf balls, and even a rake. Users were invited to suggest objects to be blended, and Blendtec would create videos blending those objects. ??
This interactive and entertaining content went viral and generated significant organic traffic to Blendtec’s website.
Takeaway: By creating?interactive quizzes, calculators, games, or?videos,?you can capture users’ attention and encourage them to interact with your content.??
2. Use Shareable Visual Content:
Visual content such as?infographics, memes, or?interactive videos?are highly shareable and have the potential to go viral, increasing your?brand visibility?and?attracting more visitors. As such, shareable visual content can be a powerful tool to?engage your audience?and?increase your online visibility.??
Example:?The “Dumb Ways to Die” campaign by Metro Trains in Melbourne, Australia, is a great example of shareable visual content. They created a catchy and humorous animated video featuring cute characters engaging in dangerous activities around trains.
The video quickly gained popularity and was widely shared on social media platforms, generating millions of views and raising awareness about train safety.??
Takeaway: By using visually appealing and share-worthy content, you can encourage users to?share it with their networks, increasing?brand exposure?and?organic traffic.??
3. Be a part of Niche Communities:
Niche communities or forums related to your industry allow you to engage with a targeted audience, establish your expertise, and drive traffic back to your site. Engaging in niche communities allows you to connect with a highly targeted audience and establish yourself as an authority in your industry. ??
Example: Many individuals, including celebrities, experts, and industry leaders, host AMAs on Reddit to answer questions from the community. By participating in relevant AMAs, you can showcase your knowledge, provide valuable insights, and include links to your website or relevant content, driving organic traffic from interested users.??
Takeaway: By actively participating in discussions, answering questions,?and?providing valuable insights, you can build?credibility?and?trust.??
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Fun Fact About Us
82% of?BrandLoom?clients see an?uptick of at least 20% in their revenue?after the implementation of BrandLoom’s strategies.
?? Dominate Your Market:?Conquer with the 3-Step Marketing Formula!
Did you know businesses with well-documented marketing plans are?538% more likely to succeed?than those without? ??
Recent research has found that?61% of the most successful marketers?have all?well-documented marketing strategies. This has helped them prioritize efforts in the right direction and allocate resources more efficiently. ??
Moreover, effective marketing plans help to improve?customer engagement rate by 5x. ??
You will need an outstanding marketing plan if you want to grow a brand and stay ahead of the competition.
Here are 3 easy steps to create a stunning marketing plan:
1. Conduct a situation analysis:
Conducting a situation analysis is crucial in understanding the?current state of affairs?and?making informed decisions. It involves gathering and evaluating relevant information about internal and external factors impacting an organization or project. ??
Example: Let’s consider a retail company planning to expand into a new market. The situation analysis would?assess market trends, competitor analysis, customer preferences,?and?internal capabilities.
Takeaway: Comprehensive situation analysis helps identify?growth areas, mitigate risks,?and?develop effective strategies. It enables organizations to make informed decisions and adapt to the ever-changing business landscape.??
2. Write SMART goals:
SMART goals are a framework for setting?Specific, Measurable, Achievable, Relevant,?and?Time-bound?objectives. Following this approach can increase your chances of success and help you stay focused on what truly matters. ??
Example: A SMART goal could be “Increase website traffic by 20% within three months by implementing SEO strategies and content marketing.” This goal is specific (increase website traffic), measurable (20% increase), achievable (through SEO and content marketing), relevant (to improve online visibility), and time-bound (within three months).
Takeaway: SMART goals provide?clarity, direction,?and?a roadmap?for achieving desired outcomes.???
3. Analyze your tactics:
Analyzing your tactics is crucial in achieving your goals. It involves?identifying the specific actions?and?channels?to help you reach your objectives. Once that is done, you can change the tactics to adjust to the?current situation?and?trends.??
Example:?If your goal is to increase Instagram followers by 25% in three months, your tactics should include?hosting a giveaway, engaging with comments, and?posting consistently.
Takeaway:?Always align your tactics with your goals and target audience. By?brainstorming multiple tactics, you can choose the most effective ones. Additionally, consider your budget while selecting tactics to ensure they are feasible.??
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?? Clash of Titans : ?Barbie vs. Oppenheimer?
– A Marketing Case Study!?
Barbie?? and Oppenheimer?? have both been great success in the cinematic industry.
Moreover, both movies used different marketing approaches to attract their audience.??
Here are the?top 3 differences?we have noticed in their marketing approach: ??
1. Target Audience:?Barbie’s marketing targets girls and fashion doll aficionados. Moreover, the movie’s ads aimed to evoke nostalgia and inspire young girls. ????
Oppenheimer’s marketing approach targets older viewers who like historical dramas and scientist Julius Robert Oppenheimer.?????
2. Brand Association:?Barbie’s marketing capitalizes on its legendary stature and relationship with fashion, beauty, and empowerment. Barbie’s marketing initiatives include beauty brand collaborations, fashion partnerships, and experiential marketing. ????
Oppenheimer’s marketing stresses the film’s historical and intellectual depth. The marketing emphasizes the director’s fame and the riveting story of the atomic bomb’s construction.????
3. Counterprogramming:?Barbie and Oppenheimer employed a counter-programming strategy, launching simultaneously with contrasting marketing approaches. ??
Barbie aimed at families and fans, leveraging nostalgia, aspirational imagery, and inclusivity to create an emotional connection. ?? ?? ?? ??
Meanwhile, Oppenheimer targeted historical drama and Christopher Nolan’s film fans, using cinematic aesthetics and technology-driven play experiences.???
Both brands strategically appealed to different segments by releasing them together, maximizing their reach in the competitive movie industry.??
Having a tough time creating a strong marketing strategy??
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That’s it for today, thanks for reading.
Yours Sincerely,
Avinash Chandra
Founder,BrandLoom
Note:?If you want to discuss strategy, just send us an email or call.?