GROW YOUR FACEBOOK GROUP 10X- PART 1

Facebook’s organic reach is reducing drastically on a monthly basis. Even pages with a huge number of followers seem to get very small reach nowadays. The situation is even worse for brands and business pages which find it difficult to produce viral or meme-based content. One of the workarounds around this would be to create a Facebook group. Nowadays, having an engaged Facebook group while regulating the members’ posts to keep it spam free can be one of the most profitable assets for your business. There are a few ways in which to increase your group members organically and a small hack at the end to grow at 10X.

1. HIGH ENGAGEMENT AND REACH: Almost all small business posts don’t reach a lot of people and hence do not attract a lot of likes, comments and shares. This can all change if you have your own Facebook group as you can pin a post to the top, provide good visual, informative and engaging content. As long as you keep posting value based content on a regular basis, your group will grow exponentially and your engagement rates and reach will skyrocket. Facebook Groups are designed for commenting, likes, and overall engagement.

2. PROVIDE INSIGHTS AND TEACH: You are the leader of your Facebook Group, so you get to decide what the content is comprised of. It’s a place for you to explain, motivate, inspire, and teach the content that you love. If you provide very good content which solves your audience’s problems or if you take time to respond to their queries, you will get a lot of engaged members on your group.

3. USE POLLS, GIVEAWAYS AND CONTESTS: Polls can be used to test new products, services or anything relevant to see which would provide the most value to your TA. Ask them absolutely anything and your followers will respond. Use polls to learn about what your community needs or wants from you, find out what are they struggling with (so you can better tailor your offerings to be exactly what they need). Get opinions on logos or colors or anything else you need input on from your target market — for free.

You can also giveaway a product or a free mentorship/consultation to members of the group based on a lucky draw or contest. You can ask people to invite friends into the group and give the prize to the person who invites the most people to the group or any contest of your choice.

4. TOP THE NEWS FEED:Most small businesses have the problem of not reaching their page followers due to limited reach. Well, Facebook group posts-especially those which are engaging will appear at the top of your members’ feeds. You can make use of this to send tons of traffic to your website.

5. PAID ADVERT HACK: Using paid advertising can help you grow your group rapidly and at a very low cost. You can also target the people who are relevant to your niche in your ads manager. But there’s one small problem with that approach. Facebook doesn’t allow you to send visitors directly to your Facebook group page or anywhere internally within Facebook.

But there is a way to overcome this. While creating your ad, instead of directly inputting your Facebook page link in the URL column, you can use a URL shortening service like Bit.ly to shorten the link to your Facebook page. The input the shortened link into your advert URL. Now, you won’t have any problems with Facebook and your ad will send your audience to your group page. This is a quick-fire way to add hundreds of members to you group everyday.

Hope the post was of value. Thanks for reading.??